subject: Is Latent Semantic Indexing (LSI) The Way Forward For SEO After Google's Mayday Update? [print this page] For those of you who were affected by the Google Mayday update, it seems like the old saying about 'Content is King' really is back; but this time with a vengeance. Is latent Semantic Indexing (LSI) the new way forward?
From reading many of the popular forums, numerous blogs and so called SEO gurus who have covered this topic, there seem to be a few things that we may need to change in order to keep ahead of the game. It has been a awhile now since the algorithm was rolled out but we've only just recently seen a huge drop in rankings, traffic and earnings for many webmasters; for some at least anyway.
What is interesting is that although we have noticed that older domains have generally been ok, newer domains have been punished quite heavily. For example micro niche sites that use Exact Match Domains, for example sites such as those using the XFactor and Google Sniper methodology.
Contrary to what has been said above, it seems that latent semantic indexing (LSI) may be the new kid on the block when it comes to publishing content. Google and internet marketers have been discussing this concept for years. This is the process of writing content in a more natural and human way. The gist is that you would mention your keywords in an appropriate fashion and not just repeat them just to keyword stuff or where they wouldn't make sense. Now once you have some content written in this particular manner, you may want to interlink it to the relevant page within your site. Some indications also point to this being more beneficial from an SEO perspective rather just having a ton of sidebar links in your navigation.
Whatever we think, nobody can be sure unless you work for Google. However with the knowledge that thousands of people have collectively on the forums and the feedback coming back to being quite similar, it is always a good idea to maybe at least test this hypothesis and work on a process of elimination, this way you can at least try and work on getting back what you've lost.
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