subject: Special K trick or treat [print this page] I don't like Special K, I really don't.I don't like cereal, bars and these little cookies thatsupposed to replace desserts. I think that Kellogg's chosea very smartway to advertise their product to insecure women and after a few years ofintensive marketing campaigns Special K is not just aproduct, it isTHE product for YOU if:
1) you are still hoping tofit into your old faded jeans that you wore in college. Well, it maybe abetter idea to buy a new pair in the contemporary shape and colour.
2) you are naive enough tobelieve that bowl of cereal can kill your cravings for a nice chocolate cake . Believe me if you want the chocolate cake you will end up eating it after that bowl of cereal which will make youfeel super guilty and super stuffed.
3) your friend brought a box full of donuts to work and you honestlythink that 5 dry cookies made out ofcereal that you have already had for breakfast can make you feel satisfied and happy just because they have fewer calories andno taste.
4) you are passing the best bakery in town and you are totally insane to skip a beautifultart andhave ... a cereal bar. You would have burnt that extra energy from the tart by the time you got home!
5) you want to be good and start your day with a bowl of Special K just like you did yesterday and the day before and...well, not on Monday because there was no milk left...
6) youfell in love with a gorgeous red dress but you can't buy itbecause for some strange reason you insist on getting that stunning red dress in size 10 not your own size 12 - then yes, of course Special K is the way to go.
7) you are hungry, simply hungry - how about no food and some Special K Protein Water Mix instead? Yyyy, NO!
It is funnyandvery sad inthe same time because we fellfor it. I know girls as young as 7 yearsof agemaking their first aware choice in supermarket bytelling their mumsthat they want Special K insteadof CocoPops because Special K "is healthy and it keeps you in shape". They are kids for God's sake!They should eatCocoPops! Butif they feel guilty doing so then wecan be sure then they are on the way to developing an eating disorder.
It would never bepossible to advertise alcohol in the middle of family programmes because it would have a bad impact on young viewers so why Kellogg's can feedyoung girlswith their rubbish ads that can seriously affecttheir relationship with food? Ads thatscream: " Choose between Special K or an awful guilty feelingof putting on weight with every bite of normal food."
Spacial K is indeeda very proud sponsor of all Next Top Model competitions, how appropriate...
This post is really against all brands playing with our emotions especially when they are relatedto food. Ads arecreatedto increase salesnot to tell us the truth about the product, fortunately it takes only one try to find out what the truth really is. Funny enough Kellogg's has a special page on their irish website telling us "The truth about our food" however they start and finish withone statement: cereals for breakfast is good for you ;-)
