subject: 4 Purposes Of A Customized Banner [print this page] One of the best ways to attract attention from the roadside is by using vinyl banners. These signs are not only eye-catching, they can be informative as well. Custom banners with vinyl lettering are one of the most effective means of marketing to passersby. They can be used for a variety of purposes.
Personal Messages
Sending a personal message to friends, family or loved ones can make someone feel special. Choosing custom vinyl lettering for a personalized sign can welcome someone home after a military deployment, wish them a happy birthday, or congratulate them on a life-altering event, such as a promotion, birth of a child or graduating from school. Banners can be fairly long, and are usually only limited by how much room someone has to display it and how much money they wish to spend.
Commercial Use
Businesses use custom banners as marketing tools. They can declare a sale, grand opening, customer appreciation day or advertise a new product. Because vinyl lettering is durable and will last outdoors for quite some time, these banners can be used over and over again or left on display as long as they serve a purpose. The business can put their name and company logo in bold print or simply send the message.
Special Events
When a large number of people are coming from far and near to attend an event, a landmark for everyone to see is needed. This is especially helpful for events such as family reunions, company picnics and birthday bashes. A banner can be hung at the entrance of the venue as the crew is setting up, and is taken down during clean-up. Custom banners with vinyl are relatively lightweight, so it only takes one or two people to hang them up. They are sturdy enough to affix to trees or buildings even in rain or snowstorms. When high winds are expected, however, they should be secured or taken down to preserve long-term use.
Entrances
Traditional outdoor banners are usually hung up and extend horizontally for people to see. Sometimes this is impractical; most notably when there is not enough room to stretch a sign across an entranceway or storefront. In such cases, a vertical outdoor banner stand is a practical alternative. An A-shaped vertical sign will hold a large message or picture on it, and can be set out at an entrance to nearly any venue. This is helpful for advertising special events, such as new exhibits at the zoo or museum, a special sports match-up or an upcoming gala.
