subject: Web Designing Errors Spoil Search Engine Rankings [print this page] Every web site designer wants to be counted among the best in the business. That is, after all, the motive behind putting in efforts while designing a site. But there are certain things which, if neglected, may lead to a dent in the final output. As the site is to be promoted on the Internet, it becomes necessary to be cognizant of the norms of the Internet and search engines.
There a few things which should be avoided to make a web site more presentable and more attractive.
Excessive use of Flash: It is a general misconception that using Flash attracts more visitors. But the truth is- it may annoy them. And it also increases the loading time of a website. It can affect the ranking of a website as the flash files are not indexed by search engines. Thus the use of Flash should be restricted to bare minimum.
Absence of Content: If a search engine finds nothing to read and index on a site, it will ultimately mar the ranking. Consequently, the site won't be able to promote its content.
Non scan able Content: Avoid giving a cluttered look to your site by stuffing too much on a page. Bullets, headings etc should be used to make it more readable. If the user is able to navigate through easily, it will definitely leave a good impression on his mind.
Complex URL structure: Choosing a simple keyword based URL will serve you a double purpose. It will not only improve the search engine ranking of the site but also appeal more to the visitor due to its simplicity.
Drop down menus: This may lead to a confusion in the mind of a visitor. All the navigation options should be visible straight away. In the absence of it, the user might face the problem finding the information he was looking for.
A website plays a crucial role in promoting any business and helping it become a large scale one. Therefore, it should be designed keeping in mind the Dos and Don't s which can make or break it.
All these errors are certainly avoidable. One only needs to work meticulously.
