subject: Keywoed Density: Finding Good Keywords for Your Site [print this page] A keyword can be defined as a word or phrase that can be utilized in searching for a website. Keywords can be placed in titles, a body of text, online catalogs, abstracts, indexes, notes and subject headings. Using the right keywords is very important, and keyword optimization, if done correctly, will aid in driving traffic to your site. In order to know which keywords will be most effective for your site, there are a few things that need to be done:
Examine your websites' first page; make sure that it contains a central theme.
Find the words or phrases that best describe the content on the websites' first page.
Make a list of the aforementioned words and/or phrases.
Do not use highly popular keywords that are being used by a thousand other websites.
Figure out the popularity of the words you have chosen by utilizing a keyword directory or one of the many keyword suggestion tools.
You can now narrow your list down to just a few optimal words.
Use the above process for every one of your pages, and you will be able to more effectively optimize the power of your keywords. Remember that when you are determining what keywords will work best for your site, that there are different types of keywords. Knowing about each type will aid in the optimization of your keywords.
When determining what words to use as your keywords, you should first determine what the focus of your website is, what value the websites' information has to offer, as well as who your target audience is. Knowing these particulars in advance will help you to choose keywords that will be optimal for your website.
Types of Keywords
Generally, keywords can be grouped into three different categories. These categories are as follows:
Theme Keywords- these types of keywords are used to target a highly specific audience of people. They are normally used on every single page of the site, and are quite effective at boosting page rank.
Single-word Keywords-these types of keywords are normally used between 5 and 7 times on a page, and are used to target a wide, general audience.
Multiple-word Keywords- these types of keywords, sometimes referred to as "keyword phrases", are used to target a specific audience, usually in a specific location. These types of keywords are also good at improving page rank.
There are many tools available that will allow you to examine just which keywords are overused, which ones are not, and which keywords will best benefit you and your website. Since there are so many tools available, you will need to figure out the one that you are more comfortable using. Some keyword tools are free, while for others there is a charge. Some of the tools that can help you find good keywords for your site are:
Keywoed Density: Finding Good Keywords for Your Site
