subject: What Traits Should a Marketer Have? [print this page] Marketing is functional business process in which each organization tries to promote its products and services to attain new customers and retain old ones. Marketing has become most important business developing tool and each organization has determined a whole department as marketing department. Advertising is also a part of marketing activities. In this scenario a marketer's job is very demanding and he has to undertake variety of tasks for developing good customer relationship and business development. So what traits should a marketer has is very important to discuss. Obviously a marketing professional must understand the concepts and principles of marketing tutorial to work excellent in this field. Following lines will better tell you what traits should marketer posses to be one from the top ten marketers:
Basic Business Skills
A marketer must perform tasks required to become successful businessmen. For this purpose that person must have complete know how of basic business skills. Basic business skills include problem analysis, decision making, oral and written communication, basic quantitative skills and ability to work well with others.
Understanding Marketing's Impact
A marketer must understand marketing's impacts that affect the companies and other business partners. He must realize that organization's important decisions are not made in isolation but they are made with mutual coordination of management team. The decisions made by one organization can lead the others to solve their problems. So marketer must be careful in decision making when he thinks of personal business development. If a special sale is run by an organization, it will surely affect the production department if it is not informed in advance.
Technology Savvy
Understanding and information of two front technologies must be with a marketer. First marketer must have complete knowledge how advance and recent technology can be introduced in functional areas of organization. He must investigate new technologies to develop their business according to recent trends and competition. On the other hand marketers must understand emerging technological applications to target potential business opportunities and threats also. A marketer must also be able to follow the technological trends in advertising of products and services in more expressive way.
Need for a Global Perspective
Nearly each well established organization accesses web and can conduct its business activities globally. Marketers who work globally must understand need for a global perspective and consider the things going on globe for business development. They also keep in mind the cultural and trade differences.
Information Seeker
Marketing business is very dynamic field and continuous changes keep occurring. A good marketer is one who is able to maintain close contact between these changes and go through these changes to promote his business to large scale. He must have complete information regarding what is inn and what is off the trend in the field of marketing. This type of information will keep the marketer up to date with these changes in the marketing industry and he can develop his products and services according to the requirements of customers.
Basic guidelines of principles of marketing are mentioned in the discussion above that can lead the business to globe with harmony with competitors and good relationship with customers. Lists may vary for who is on top, but the traits would be found in all lists.
