subject: Web Site Submission – The Entrepreneur's Gateway to the Worldwide Web [print this page] Web Site Submission The Entrepreneur's Gateway to the Worldwide Web
In the dog eat dog world of business, it is imperative that an enterprise be able to keep up with the never-ending shift in market trends. The internet has been and continues to be a great boon to the business world and certainly, though not all entrepreneurial undertaking require or use a website, so many companies do most of their marketing online and, let's face it, online advertising does help a lot in reaching out to a business's target market.
Web site submission is a major factor in increasing traffic to one's website.
The goal of internet marketers is to get their website recognized by as many search engines as possible. However, according to online statistics, the major sources of search engine traffic are MSN, Yahoo, and Google. If, however, you are committed to submitting to as many websites as you can, there are many web site submission services out there that either offer this service for free or for a fee.
The operating principle is, once the website has been submitted to the search engine and it gets the website's URL, the search engine sends its "bot" (web robot also known as spider) to read and evaluate the website, and then ranks it. So, basically, when a person types in a certain keyword or keywords, the order in which your website appears in comparison to other websites is the rank assigned by the search engine. Of course, everybody's target is to be #1 but you're already extremely lucky if your website ranks in the Top 10 among the multitude! Potential online clients usually just skim through the first ten websites and don't usually bother with the rest.
On the perspective of the owner of the website, it is imperative that the web site submission service you use is competent enough to keep up with the trends of search engine technology and behavior to ensure constant flow of traffic into your website and also help maintain your search engine ranking.
Before submitting the website, validate and confirm that your website is properly designed with the right keywords or key phrases and that it contains relevant and original data.
It is important to note that web site submission, either to many or just to the few major search engines, by no means guarantees a high ranking. It merely lets the search engines know that the website exists and the fate of the website's ranking all hangs on the search engine's evaluation.
One can either submit his/her website automatically or manually. Automatic submission, while supposedly convenient, is prone to glitches and is mainly just concerned with submitting your website to various search engines without regard to the updated rules of the said search engines and may even result in your website being blacklisted as spam. Manual submission therefore is the preferred method as one can evaluate changes in search engine rules and make the necessary adjustments. While internet robotic intelligence is highly relied upon, the aspect of web site submission still requires the human touch to be effective.
Web Site Submission The Entrepreneur's Gateway to the Worldwide Web
