subject: Are Pens The Ultimate Promotional Gift? [print this page] They often say the old ones are the bestThey often say the old ones are the best. Promotional gifts are a marketing classic and have been around as long as any of us can remember. But what makes them such popular promotional gifts choice for marketers and businesses?
Promotional pens are a simple concept. An ordinary pen in the correct colours and adorned with a logo is an item that most of us have in our homes and desks at work. So why their popularity?
The ideal promotional gift is one that is practical as it will be used openly, giving the most prominence possible for the brand. It will also reflect the brand not only through the logo displayed but with colour and design. It will also be affordable to produce and hopefully produce a return on investment through a raised profile and awareness. The ideal promotional gift should also be relatively simple, whether that's by targeting the promotional gift to a specific audience or by making it something that is used everyday and solves a practical problem.
Promotional pens tick all these boxes. Their versatility and wide range of style available means that it is always possible to choose a design that reflects the brand. Whether it just needs to be plain to give the logo and colours more prominence, or something more stylish and expensive to enhance a company's reputation, there is always something to suit the needs of a company.
Simplicity is also the key with promotional pens. Everyone needs a pen and so a free promotional pen is always likely to be kept next to the phone or put in the computer drawer at home for when we need a pen to hand quickly. They make such good promotional gifts as they are frequently used, meaning maximum exposure for the brand that is featured, and relatively cheap to make and distribute
If simplicity is the key then promotional pens are cheap and easy to produce, meaning that businesses can get more of them out to larger quantities of people, raising public awareness of the company. This will provide the return on investment, whether that's through increased traffic to a website, more enquiries or improved brand status.
Promotional pens have a long history of providing effective promotional gifts
and even with the rise of modern technology, this doesn't appear to be about to change any time soon.
