subject: Still Searching for the Overture Keyword Tool? Wondering What Happened? Let Us Explain [print this page] The Overture keyword tool was widely used in the early SEO. A list of few thousand keywords was generated, put on the page and that was it. Search engines indexed these keywords, visitors came, AdWords revenue was flowing into your accounts.
Yes, it was as simple as that. But tides have turned, and nowadays much more sophisticated tools are needed to replace Overture.
What did change?
Nowadays search engines try to make life harder for keyword tools, such as Overture. Information is not given in organized matter, but chaotically. You can not dive into searcher's mind as easily as before. That is why new, open source and paid tools became available.
More sophisticated parsing of the statistical output from search engines is done. Artificial intelligence like processing is done in order to try to build a picture of what is searched most, and give you a relevant list of keywords to use for SEO.
The bad thing is that most free or open source software solutions are on then same level as Overture keyword tool - morally old and practically useless.
But on the other hand - there is no free lunch any more in this sector. In the old days there was no need for serious investments in creating such keyword tools.
Nowadays whole teams work on them, trying to hack search engines output information to make keyword tools usable once again.
So, as a final piece of advice - maybe you will save a lot of time and energy if you purchase paid software. instead of trying to create your own definitions and rules.
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Still Searching for the Overture Keyword Tool? Wondering What Happened? Let Us Explain
