subject: Amplified clothing launches its new IKON range [print this page] Amplified clothing was started as a brand in London in 2004 and even though they are just about five years old, the people behind this brand have built it up into one of the must have items in any young hipster's wardrobe today. They have done this not just through great clothing that young people love but also through some brilliant marketing and tie ups that give the brand the kind of cachet most other brands the same age would die to have.
Amplified T shirts differentiated themselves from almost every other competing brand on the market right from the start by being focussed on music and merchandising music themed and inspired gear. The people at Amplified clothing managed at an early to stage, to get much vaunted deals with some of the largest music labels in the business to be their exclusive partners and get right to use the names, impressions and logos of the artists and bands that these record labels have signed.
The result is that Amplified Clothing is one of the few, if not the only clothing label that makes authentic licensed clothing with great all time classic bands like the Rolling Stones, AC/DC, The Clash and Run DMC right up to the hottest new artists on the scene today like Lady Gaga.
They have also added to their regular clothing lines with premium VIP lines that are limited edition and by invitation only to their most regular customers. Limited edition t-shirts from bands like AC/DC and Pink Floyd are trimmed in Swarovski crystals to differentiate them even more from everything else on the market and are in great demand, not just because they are available in limited numbers.
Amplified also has a line of extremely cool vintage clothing for all the urban hipsters who love vintage wear but do not actually want to go to thrift shops and sort through dodgy racks looking for it or spend the time and effort to actually make their own. By filling a number of niches in the market and catering to music lovers with funky clothes that let them express their love fandom, Amplified has made a name for itself among music and fashion lovers alike.
