subject: KORE Spikes 13% on 10X Volume after Announcing New Advisory Board [print this page] The Energy Drink Market has many players that attempt becoming the next RedBull or Monster only to come up short usually because they run out of money. One such company from the SmallCap space I ran across this morning was Kore Nutrition, Inc. (OTC:KORE) who markets its energy drink "All In" exclusively through their website allinenergy.com instead of taking the more traditional shelf-space approach.
In heavy trading today, KORE spiked up 13 percent to $0.62 per share before settling at its current price of $0.56 per share on volume of nearly 350,000 shares (more than 10 times average daily volume).
What intrigued me about this company was its website only marketing approach instead of purchasing the traditional shelf-space, which is very expensive and usually the downfall of start-up companies in this space. Also, KORE is signing up several of the popular World Poker Tour stars, including Johnny Chan and Phil Hellmuth, to market their line of energy drinks.
The company did announce today a new advisory board with an excellent resume' including many big name contacts that will be a must for marketing this product.
The Advisory Board will be chaired by Phil Atwell, owner of Geronimo Film Productions Inc., which has been responsible for the development of music videos for 50 Cent, Dr. Dre, Eminem and Marilyn Manson, as well as commercial campaigns for Coors Light.
All In President and CEO, David Powley, stated that, "We are overwhelmed with the caliber and talent of all of our dedicated and professional Advisors and, as All In Energy products cater initially to the Professional Poker Society, we are very fortunate that Phil Atwell has agreed to Chair this Advisory Board with his substantial experience in the entertainment world."
Another company from the SmallCap space I write on from time to time that hasn't had as nice a post-Labor Day start is Sport Endurance (OTC:SENZ) losing 9 percent to $0.155 per share on light volume. This company has a line of energy gel-tabs that provide energy, creatine and sleep-aid solutions instead of going the overly saturated drink delivery method.
