subject: Bottle Packaging To Social Responsibility [print this page] Nowadays, all over the country set off against Wine After driving the craze. Taken not only the strong law enforcement initiatives, businesses and enthusiasts are also actively involved in public, so that Wine After the drive to become an object of hatred, people cry. People Tai Shan shift. If this trend continues, why should we worry may not be effective to curb drunk driving?
Wine Wine Nature does not lag behind. Budweiser InBev in the new company the first anniversary of the establishment, group president, Asia Pacific Fumei Kai (MiguelPatricio) personally led 3,000 employees into the market, sent to issue 100,000 copies printed with "passion brewing, rational enjoyment," to avoid drinking and driving " Ten golden ideas "publicity cards, to help consumers to avoid drinking and driving, so the idea of drinking from the rational slogan into action. Not only Budweiser InBev, and many Alcohol Production and Sell Among the enterprises have joined. This fully demonstrates the courage to shoulder social responsibility and wine ready to sacrifice the precious spirit, should be fully affirmed and carried forward.
My opinion, however, distribution of promotional materials, publicity would be better to improve the bottle Package (Including boxes, packing boxes and bottles, wine labels), packaged in bottles to use eye-catching text and graphics, to remind drivers: do not drink drive, drink do not drive. Because of this publicity is more durable, impact of broader more influential. This may be for the wine industry social responsibility and obligation to open up a new way.
, Of course, wine bottle packaging using social responsibility and obligations, not just limited to drum up support for the fight against drunk driving in this regard, it should play a more active role, such as information science, health, drinking ideas to promote the sale of liquor to minors, not to promote anti-corruption and so on.
Bottle packaging in the use of propaganda and science, health, drinking philosophy, the wine industry, which has put into action. Almost all of the bottles of the box, packing box, and wine labels on all marked with "excessive drinking harmful to health" message. The bottle packaging in the use of propaganda and not the sale of liquor to minors, promote anti-corruption and other social welfare undertakings, the company has done little or nothing. So I recommend this wine producers in the future should be scientific and rational use of the valuable piece of the bottle packaging positions, more publicity these elements. For example, introduced a "Corruption warning wine" bottles based on the contents of a special fight against corruption, the result of "Corruption warning bottle." When drinking, the bottle on the text, images on alert consumers to always keep the glorious tradition of clean, honest and good quality; drunk alcohol bottle collection in the office or at home can also be in play in the Alarm Bell effect. This is the country's anti-corruption work will play a role in boosting.
In addition, in line with the "liquor circulation accompanying single" traceability system as the carrier of the full implementation of alcohol, from the source to prevent counterfeit and inferior wine market, wine producers should also improve the wine packaging, wine class production date (batch) in the box, packing box and wine prominently targets are clearly marked.
As Wine Class companies are well publicized in the bottle packaging article of social welfare undertakings, will be a great thing benefits the country.
