subject: Perfect Integration Of The Brand's Visit To Golden Casting Gan, Chairman Of Italian Pottery [print this page] Jin Tao is a Chinese antique Italian tiles in the field of well-known brands in the domestic pottery has a broad market impact and visibility. In recent years, in the ceramics industry market downturn, many brands are struggling the occasion, King Tao is intended as a bright star in the field of antique brick fast, and Thatcher, flashing in the sky of Chinese pottery and a vast . 05 Pension Italian Pottery Museum, turned out thinking enough to shake up the industry; 06 annuity sales of Italian pottery craze of "China wind" of the momentum of passion bloom, invincible, so the industry compete to guess the year and lay a big step in the development of the mystery. Gold Italian pottery strong rise in recent years with the company's chairman Gan (Gan blog, none of their business information, none of their business speak) are inseparable. White gold from the ware pottery means two to three years, he took his team to take gold Italian pottery ride that speed over the scale with an annual sales rate soared to double by 2006, annual sales has increased 10 times, thereby creating the myth with the industry's "gold Italian pottery speed." A successful business will have its successes. Recently, the reporter interviewed a special trip to Gan, Chairman, opened the successful refining of gold Italian pottery on the secret of a strong brand.
To do is do the design gallery is the thinking
Reporter: Last year, gold Italian pottery museum caught a thought came as a surprise to the industry, a big shock, it jumped out of the ceramics exhibition of traditional thinking, so that the industry had been able to do find Gallery doing so with imagination, did I ask how the thought of this idea to do the museum?
Gan: Gold Italian pottery development by 2004, has solved the basic survival. After that to face is how to enhance the brand, so distributor and the social recognition payment brand issue of Italian pottery. We found that many similar businesses in the area did not show satisfactory results, we intended to Tao Jin is the same time, the King intended to show the relative effect of Tao is better in China Ceramic City. Jin Tao was intended to position its brand and reputation are not high enough, there is no capital advantage and visibility advantage, then show how to enhance the brand? We think long-term development perspective, we must do a large exhibition hall differentiation. Differential expression? There were a few good ideas the industry: such as fashion technology, world without bricks, Marco Polo's e era so. Tao Jin agreed to have differentiated Hall, Golden Italian pottery must be in tangible and intangible aspects of the nature of a breakthrough to realize that the so-called "ideas determine." Jin Tao's Gallery views must be ideologically different from other similar enterprises of the exhibition hall, which is doing the best thinking of a hall, in line with this thinking, we will locate it for thinking of Hall, and the Chinese sage culture, Buddhism, ceramics culture, tourism and culture, etc. into one, the Golden Pavilion Italian pottery made the followers of an ideology rather than the Terminator. Now do come out, we can only say that eyes of the beholder, the wise see wisdom, want it to be a model, at least for now it has become the gold intended for the pottery in the country to another or even multiple interpretations of a model, and also deeply loved by consumers This shows that we do not white out.
Reporter: Compared with traditional ceramic exhibition, Golden Italian pottery museum thought the uniqueness of expression?
Bother: the idea and the spread of traditional and cultural needs, gold Italian ceramic tile itself is doing, and it is selling ceramic tiles, gold Italian Pottery Museum is thought to convey a concept close to consumer spending, which idea to let the consumer identity and recognition to arouse their desire to buy. So our thinking is to do spots on the first floor exhibition hall, the ancient Chinese traditional culture, Foshan folk culture, East and West, combined with deep expression of the form of indoor attractions, such as thin strip of sky, window vent Danqing, consumers will unconsciously read into the culture of our exhibition space to go inside. With the appreciation of the attractions will be a lot of questions, why a company selling tiles hall to do this? The process is then asked to communicate, proximity, understanding, recognition process. On the second floor is more a product to reflect the application, how applications issues, a look at the showroom, we can understand the more detailed application of the perfect effect. Thought Center is completed, peer very surprised: Tile can do it! Of course, our hall is not very thoughtful, not to how we educate, but by consumers personal experience. Therefore, consumers have to be evaluated.
Perfect Integration Of The Brand's Visit To Golden Casting Gan, Chairman Of Italian Pottery
