subject: Billboard Advertising: How Reliable Is It? [print this page] Billboard advertising is one form of outdoor advertising. Using this kind of advertising reaches out to people on the streets as well as motorists. This is very effective in reaching out to customers from all classes. According to Outdoor Advertising Association of America, year 2006 generated almost 5.6 billion dollars worth of billboard advertising.
For advertisers who will choose billboard advertising, rest assured they will avail of affordable rates. Just imagine how many passers-by and motorists would actually view and read small and big billboards alike as they go to school and to work and again when they go back home. This means a minimum of twice a day reading and appreciating the products, everyday, maybe except or even during holidays and weekends. Billboards take time to depreciate compared to newspaper, newsletters and magazines.
Billboards to date are less expensive compared in the past. Thanks to new technology. Advertisements on poster boards and vinyl boards in large sizes can now be printed in computers instead of hand painting designs. Those hand painted billboards in the past were much more expensive because of the long process done manually. Today, billboards that are computer generated can be acquired in a shorter period of time. More captivating designs and more artistic presentations can be achieved to attract more viewers and future patrons of the advertised product.
When using a billboard advertisement, find a more appropriate location to install it. Location can easily be determined based on your product. Put your billboard in a suitable spot wherein your product can relate to the interest and needs of the neighborhood or locality. Like for example, post a billboard about real estate, gasoline refilling stations and restaurants within the parameters of highways and boulevards. Always co-relate your billboard posting location with the interest, lifestyle and desires of the residents of a certain area. This will help capture better number of customers.
Billboards are often affordable. It costs from $1,000 to $3,000 a month in many markets. In more competitive markets it is not uncommon to pay up to $30,000 per month for a billboard. This is like posting an ad in newspapers that will be advertised for one day only. So from here, you can easily differentiate that billboards are more practical to use. Anybody will gain a lot of customers, pay less expensive advertising costs and can rely on the billboard ad to promote a product in the longest time possible depending on the maintenance and deterioration of the billboard itself and the mounting of the billboard as a whole.
Billboard advertising will continue to be one of the top choices of advertisers, now and in the coming years. Aside from the benefits and advantages the advertisers will get, billboard advertising will also give comfort and easy search of reliable products to readers, viewers, permanent residents, visitors, passers-by, and motorists. Anywhere people go, they will always find billboards that will satisfy their interests and well being.
