subject: Advertising Tip – Keep Your Message Simple [print this page] Whether you are crafting content for your website, a television or radio script, a print ad or email, content is king. All of us think our products and services are great but how to we describe them in few words?
Me, me, me - Many businesses make the mistake of focusing the message about how great the company and product/service is NOT focusing the message on the customer and their needs. It's not about you; it's about your customer. Your message should tap on what the customer's likely immediate needs are and how they may feel about the type of product/service being purchased.
Too much text - When describing the benefits of your service it's easy to get caught up describing them in detail. Consumers who are browsing online or through another form of media are likely being bombarded with all kinds of information and advertising. Too much text in your ad will make it blend into the background.
KISS - Keep It Simple Sweetheart is a well known technique in business and the overall concept is "less is more". Try to narrow your message down two one or two key points and then a call to action.
Use of images is another way to express the feeling in your message without having to express it in words. Colours, fonts and size of text can also achieve this.
Keeping your message simple makes it easy for the consumer to identify what you do, see the value in your service and initiate contact. The more content/information that you include in your message, the more you decrease your opportunity to catch the attention of the consumer, ultimately resulting in that consumer initiating contact with your organization.
