subject: Pressed local lighting company giants can break through? - Lights, lamps, lighting - HC Network Appliance Industry [print this page] Over the past 2005 years, including electricians,
Illumination , Ventilation , Building intelligence, etc., Building Electrical industry has experienced a "troubled times": the first electric lighting Brand Foshan Lighting King of the international lighting Osram in the bag; France Legrand access plate TCL International Electrotechnical; Guangdong Long with one of the U.S. Fortune 500 to start comprehensive cooperation Honeywell. A series of dramatic changes to domestic construction electrical industry concern. According to the National Industrial Census statistics, in the domestic appliance industry, construction,
Sell The amount of 100 million yuan more than 4900 enterprises have the lighting, small business is endless. Despite the rapid development of the industry, but because of the weak foundation, the building electrical industry, there are still many problems. First, many enterprises and small and individual enterprises Competition Strength is not strong; Secondly, the equipment level is still relatively backward; again, the product structure is irrational, the proportion of energy products is too large, the small proportion of environmentally friendly products; Public Products high ratio, high proportion of small specialized products.
China Lighting Association Chen Yansheng sharply pointed out: "At present, the overall industry is still in the scattered, small, chaotic, poor state, although some well-known brands, but definitely not formed a strong brand." International giant pressing harder and harder
On local brands have not "awakened" when the electronics giant international construction market in China is pressing harder and harder. To fight for the Chinese market in recent years, the top three source companies Philips Osram, General Electric China have a joint venture. Panasonic Beijing in Beijing Matsushita Lighting Lighting Company, Toshiba Established in Fuzhou Chicago lighting company. By 2002, the national electric light industry, joint ventures, wholly-owned company with more than 300. By 2005, Foshan Electrical lighting and TCL have the two giants are "marrying", the local camp and was further weakened. The day before yesterday and from Lonon's electrical informed that the electronics giant has been building the world??? Honeywell entered into an exclusive trademark licensing agreement, according to the agreement, Lucent will be allowed to create the series in its Honeywell marked on the product's label which was the first time Honeywell trademark rights granted Made in China Business. This, Chen Yansheng said the electrical construction industry in China has reached a turning point on development. "Pong foreign guys" can break through into the road?
In fact, the Chinese appliance industry requires more than building a breakthrough, but also need the collective whole industry collapsed. Known as "China Electric Capital" title willow city of Wenzhou electric enterprises were private Price war Endure almost black and blue. A local electrical business owners are saying that "cheap profits thin, almost every company is facing difficulties", while the deeper reason is the technological bottlenecks faced by the industry, in this context, beside the technical superiority of the foreign chiefs were as a collective choice. Osram Foshan Lighting after the acquisition of commitment to increase the annual lighting of the Foshan from 100 million to 300 million yuan of orders. Long Electric president Deng Chaohua can also told reporters that the cooperation will enable Long to Honeywell products can help the international brands to enter the North American market. But the challenge is self-evident. China Building Electrical high-end market was almost
Siemens , Schneider, etc. TNC Monopoly , In entering China, they also began to cast aside into the low-end market, the direct impact of domestic SMEs. Therefore, domestic enterprises are to complete the consolidation in the industry, strong and big, international market, "shiny", still faces many hardships.
Pressed local lighting company giants can break through? - Lights, lamps, lighting - HC Network Appliance Industry
