subject: Defend Intellectual Property Protection For Independent Innovation [print this page] In 2009, the slow recovery of the global economic context, China's export of Christmas gifts to achieve year on year growth, product range and continued to increase export destinations. April 25, "the eighteenth China (Shenzhen) International Gifts, Handicrafts, Watches & Houseware Fair" will be held in Shenzhen Convention and Exhibition Centre, from exhibitors and their products can be seen that the trend in 2010 will become more diverse gifts obvious.
Data show that China's gift market is now breaking 150 billion yuan, annual output of over 12%, the market potential immeasurable, and creative gifts, gift market is becoming a new trend. But a long time, "Without technological innovation and adaptation capabilities, not product design and R & D strengths, there is no independent intellectual property brand" of the "three no" state is the gift business Mishap.
By this year's "World Expo" promotion, many domestic enterprises have increased gifts R & D efforts related to gift the balance has been a breakthrough 3000. Withstand the crisis in the process, to actively explore the domestic gift enterprises not only domestic and overseas emerging markets, but also to its own brand and innovation on the importance that an unprecedented level, the Expo is just a gift and an opportunity for a breakthrough.
Shanghai in 2010, according to trend forecasts of gifts, green, low carbon research and development will be the gift of innovation trends in scientific and technological means to achieve through the application of eco-materials, and gradually reduce the consumption of natural resources. To this end, exchange show once again increase the intensity, organization Forum, technical seminars, conferences, etc. gift trends to help enterprises in the new materials, new technology applications in progress.
Gift force of a rapidly expanding trend, the industry trend is clearly broken down, demand is particularly important docking. Shenzhen Gift Show With years of experience, full resource integration, the most attention in the business channel development, brand development and design of display areas and other related upgrades. China Federation of Industry Chamber of Commerce, Sun Zhen gift industry, "said the Chinese market has great potential, with only one aspect of the show drive sales, increase innovation, improve the brand will influence the direction of our long-term effort."
However, with independent innovation, not just for the advantage of market expansion, there are "cottage" of the crisis. To rule out the original gift of "being cottage" concerns, the organizers to implement the proactive protection of intellectual property, review the qualifications of the participating enterprises, on suspicion of infringing products to refuse participation, stimulate the publication of original new initiative. Meanwhile, the Shenzhen Gift Show live with intellectual property protection office, the organizers have full-time attorney handling intellectual property aspects of collaborative dispute.
Industry to sustainable development, only in production techniques and data hardware, based on independent innovation and brand building soft value system in order to maintain the "Made in China" advantage. Some exhibitors introduced, according to mainland gift market characteristics, the exhibit brings more targeted, at least half of the product is improved or new design.
Defend Intellectual Property Protection For Independent Innovation
