subject: How You Can Schedule Your Way To Marketing Success [print this page] You may have a list of marketing ideas that have yet to be implemented, but your schedule just may too busy for you to actually do something about these ideas. It can sometimes be hard to find the time.
A marketing calendar is the key to helping you have more direction with your plans. This schedule is created for a reason - do not get into the habit of postponing tasks for the next day! If you wish to avoid this pitfall, here are some tips.
Are these times not the fastest-paced times for business? Downtime is the best time for you to start working on your marketing plan and subsequently, your marketing calendar. Use chronological order - always start with your short-term before long-term plans.
You will also need to have a part of your marketing calendar reserved for the things you absolutely need or want to do. For instance, you may have to submit an important press release or approve a list of website logos. This can also include writing a press release for a brand new product.
For each week, you should decide on how many marketing tasks can be done. Is it one task? If that's too few, how about two? Or maybe three? There's no room for trial and error, as you should have a reasonable estimate and not have to redo your schedule because you couldn't handle a certain number of weekly tasks.
You also may have some tasks on your list reserved for a special time of the year. These special tasks need to be noted and scheduled accordingly.
You may have marketing tasks that are done on a recurring basis. Do you have ezines, magazines or other memos sent out on a regular basis? Save some room in your calendar for these tasks.
Everything else would follow after all special tasks are noted. Schedule those tasks that are urgent before moving to the rest of the list. Everything else should follow, ending with the least important.
It can be that easy to create your marketing calendar. After the completion of your calendar, make sure you have a system for following these tasks. This is crucial, because you avoid the mistake that many businessmen make, which is waiting until the downtime to market their product. Maybe you wouldn't even have any downtime with a marketing calendar.
