subject: Custom Promotional Items and Corporate Gifts - Reciprocal Marketing [print this page] Think of some of the most notable brands that you know. What comes to mind? Apple, Nike, and McDonalds are usually the top three. Now think about how they made these brands so well known? Well first of all there is a high level of design and brand management that brought these companies to the top - these companies take their brands seriously and know how to turn their abstract symbols into meaningful cultural artifacts. How was this accomplished? By making their identity known and putting their logo and identity on every single surface possible.
Think about this next time you unwrap an iPod and find the big white iconic sticker that Apple includes in its packaging. That was put there so that you would partake in Apple's goal to propagate its identity and 'brand' your car, your laptop, or even something as mundane as a binder. Companies benefit hugely from promotional products like these, and will print their logo on any object that they know their customers will use and help spread the awareness of their products and brand. Think of that next time you see someone walking around with a branded tote bag, writing with a logo pen, or when your friend uses a promotional magnet to hold his child's pictures to the fridge. These items bring value to the person using them, as well as to the company that has used them to spread their brand - this type of reciprocal relationship between the public and business is beneficial to both parties.
To many small businesses this type of marketing strategy may seem inaccessible, custom printed promotional products used to involve high cost in order to set up the printing process. But with today's digital technology promotional products can be custom printed at a much lower cost, making this sort of promotional product branding an accessible strategy to any business. Imagine this, next time you go to a tradeshow, leave your interested leads with something truly memorable. A custom printed promotional pen that they will keep on them for weeks or months afterwards, with your brand visible to them every time they take it out to write. Imagine that same person pulling out that pen during an important business meeting - now your brand has started to spread!
The key is choosing the right placements for your brand. What promotional products work best? The key thing to remember is that you are trying to convert people to your brand works best if you hand them something useful. A brochure works great if you already have a captive audience, but it will quickly wind up in the trash bin for 99% of the time. However, a promotional logo keychain will wind up in their pocket and get their attention every time they open their car door. We recommend products like promotional magnets, engraved picture frames, personalized key chains, bookmarks, and personalized tote bags.
Custom Promotional Items and Corporate Gifts - Reciprocal Marketing
