subject: Working Websites [print this page] Most Realtors feel like there is no new tactic to attract buyers and sellers. From sending out recipes and sports fixture calendars, to websites and traditional newspaper advertising, it seems that it has all been done before.
Realtors need websites.
The realtor's site must be optimized to get clients. Optimizing a website for traffic entails engineering the site, its design and its' content to improve the site's ranking on search engines. But you do want quality visitors to your site, rather than people just surfing. Quality Traffic comes in here.
You want potential buyers and sellers. Here is where keywords come into use. A search engine optimization expert can get you more quality traffic to your page.
If a visitor likes your site, you want them to stay there and come back. There are a couple of tricks to keeping visitors on your site:
Make it Simple
Make it easy for visitors to find what they are looking for, and make sure the site loads quickly. Realtor's sites will have a few pictures, so this might be difficult.
Making it valuable
Giving visitors what they need is important. This will make them want to return. Visitor's will base first impressions on this. If you build trust, a client will lean toward you over another. You can set yourself apart by adding some tips for buyers and for sellers.
Generating leads is the main objective. Get the visitor's contact information. You can offer to get in touch with them when a home is available, or you can offer an opt-in document. Some sites even allow people to add homes to a favorites category for later looking. This is a good way to build contacts.
Take a look at your site from their shoes. If the site is boring and hard to navigate, visitors will leave. In order to improve this element of your real estate marketing , you may need a good website design agency to help you sort it out, or, with a little bit of research, you could even upgrade it yourself.
