subject: The Philosophy Of Internet Business Links [print this page] The internet business links are seen as votesThe internet business links are seen as votes. Yes, the search engines see them votes from other sites to the receiving site, i.e. the more votes the site has, the higher the search engines place the site on the result page.
To direct the site to the right result page, the anchor text is needed. And it is not the same, what kind of an internet business site is linking, because they all have different values. The question is about the page rank number. The bigger page rank number, the more valuable the link is. So we internet business marketers need high pr links.
1. Linking And Spamming.
Despite of the fact, that the search engines like links, they do not like spamming. By spamming they mean links, which are submitted to every possible site and which do not have any natural link to the site or blog.
But if the link is after a decent blog comment, then it is not a spam. If you run a special linking campaign, you should be careful, that you do not build too many links too quickly. The engines can also see this as spamming. The spamming means, that they will penalize your landing page by decreasing the page rank to nill for a certain time.
2. Link Value Differences.
The search engines like natural things. When they see, that the link with an anchor text is located on the high pr site, which represents the same topic as your site, they will reward your site with the higher ranking.
3. Anchor Text or Maybe More.
The ranking power is only one benefit from a decent link. Another one is the visitor stream to your site. Now you have to think, what kind of a link can build the visitor stream best. Just url, url with an anchor text, short professional writing plus hyperlink or what? Your blog comment reader needs some push to click the link, it is not an automatic move.
4. Link Inside The Marketing Process.
From the above point you understand, that the question is not only about the links, but about the marketing process, where the visitor is thought to go along a certain route to the landing page, where the call to action will happen. Think, what role your link has?
5. How Much Is Enough?
This is the question, which I ask many times. There is not a straight answer, but one can be found on the visitor targets. How many visitors do you want and are you happy with the conversion rate? What about your rankings? Shall some keywords need still extra boosts? The rankings increase slowly and decrease slowly. This means, that you should strengthen your links before they start to decrease, because the upwards climbing can take time and you will lose a lot of business.
