subject: Attract More Attention And New Customers With Promotional Savvy [print this page] Author: Gen Wright Author: Gen Wright
The old adage about using word of mouth to attract new customers is still true - a word or two on a promotional product does even more. Your potential new customer will have your contact information at hand. A promotional product can attract new customers for you. How and why?1.) Interest is the first step to making a sale. Your product or service must be fairly decent or you wouldn't bother with promotional advertising for new customers. 2.) Though a pen or pencil, a key chain, or magnet may seem like a small item, the good will can only be appreciated and associated with your name brand.3.) Promotional information about your product enlightens the public about what you do and who you are. Not only will your promotional item stay with the customers who receive it, others will see it during the course of simple business transactions. Or, a pen, for example, may travel from one new customer to another. Now that your promotional advertising is growing, it begins to attract a whole new group of potential new customers. Logo focused promotional products advance your profile beginning at a very common level. Who doesn't drink coffee? Who never uses a pen? In other words, you can't miss the mark.Promotional pencils and pens advertise your brand and keep your name handy. Contact information such as phone numbers and web site addresses make you easy to find. Once a customer searches your web site, alluring offers will attract new customers to your door, or cell phone, or email - whatever may be the case. When a potential new customer receives a small gift with your name brand, you've created an instant atmosphere of good will. Though a possible new customer may not have a need for a particular product at the time, the knowledge of your product is there on a desk, or counter top as a reminder.After distributing promotional items, you don't have to do anything to attract new customers. Let others do it for you. Have those pens, pencils, mugs, and key chains sent to someone else who will hand these out for you. These promotional items keep on working to attract new customers long after they have been given to your intended target. Developing a new customer list is somewhat like sowing seeds in a garden. A well handled promotional will attract the attention toward your business, and from that point, your new customer list begins growing automatically. About the Author:
To find a distributor of promotional products in the UK try visiting the bpma sourcing site. All British promotional merchandise Association members must supply trade references and a suitable financial history before they can join. During their membership, they must adhere to a strict code of conduct ensuring that their practices are legal, decent and honest.
