subject: From Visitor To Customer: Conversion Optimization [print this page] When it comes to conversion optimization, learning some of the basics of buyer psychology is key. Most of us have been guilty of impulse buying. You're standing in the check-out line at a department store, and while you're waiting you're confronted with a big bin of seasonal items. They look so cute or good, and you just have to have one, or two, or three. Next thing you know you've added those items to your cart and home with you they go! This is just what you want happening when people visit your website. In order for conversion optimization to happen, people need to be buying whatever it is you're selling.
Narrow in. Picture specific visitors you want to target. Discover what their needs and wants might be. Then dress up your website in a way that will draw them in. If you don't direct your focus, you may collect quite a few viewers, but no buyers. To increase conversion rates do some homework and zoom in.
Address the self. By nature, people are looking to satisfy their own desires, and they like it when they can be met quick and easy. The more "I must have now" oriented a person is, the more likely they are to become a customer. If you focus on reeling in the highly impulsive types, you'll improve conversion rates for certain.
Relate. Communicating in an empathetic way with visitors, making them feel that you understand what their needs are, is also a part of buyer psychology. It will help you reach your website conversion optimization goals a lot sooner. Because if you can identify with them, they'll be open to whatever it is you are offering.
Be confident. Know your stuff, and communicate it in a way that tells your visitors you do. Before a visitor makes a purchase, they may have some hindrances to overcome, such as doubts or fears. It's important for your website to exude a safe aura so that they will be open to having them dispelled.
Resolve issues. If there is something that a potential customer is struggling with, providing answers will let them know that you really are knowledgeable. If they see you as an expert, any hesitations will fall away which will then give them the confidence to follow through by making a purchase. Failing to put them at rest hinders conversion optimization.
Grant bonuses. Let your customers know that you're glad they've chosen to do business with you. If you appreciate your customers and give them rewards, you'll be encouraging future business. Ensuring that they are thoroughly satisfied is important.
What makes us impulse buy? The answers can provided us with helpful data for setting up our websites in such a way where conversion optimization successfully takes place. From empathetic appeal to removing any hindrances, you can convert visitors into customers by simply putting into action a little buyer psychology.
