subject: Real Results From Affiliate Marketing - What You Should Know [print this page] Often the newbie to marketing on line gets involved with affiliate marketing. The reason for this is that it is fairly easy to do and can be done with a minimum amount of tools and relatively little effort. While affiliate marketing can generate substantial income, the way to achieve real results is by using it to springboard your own product creation efforts.
First off let's start with a basic introduction to affiliate marketing. Basically affiliate marketing is the process where you generate visitors to a merchant's site and get paid when the visitor makes a purchase from the merchant. That purchase results in a commission to you. In essence, an affiliate marketer is a salesperson that receives a commission when a sale takes place.
In my experience, the new affiliate marketer should focus on selling info-based products. The reason for this is that typically the purchaser of the product is looking for a solution to a problem. Usually an instant solution. And usually that instant solution can be provided by the information contained in the product being sold.
The added reason for focusing on infobased products is that the affiliate marketer can then create their own competing product if they discover that the product being promoted generates profits. This is not possible if, say, you are selling a physical product like a camera.
One of the biggest mistakes the new affiliate marketer makes his not having a mechanism for capturing leads (sometimes referred to as prospects). The way to capture lead is typically through a vehicle called a squeeze page. The reason the vehicle is called a squeeze page is because you are "squeezing" the visitor for his or her e-mail address in exchange for promised information.
If the affiliate marketer is building a list of leads, it then becomes easy to recommend products to those leads. Eventually those products will be the products created by the affiliate marketer. This is when the affiliate marketer turns into a product developer and product creator and starts selling his/her own information products.
Therefore, the true way to achieve real results from affiliate marketing is to use affiliate marketing to test the profitability of products, generate leads, and then sell those leads your own products. This will produce real results from your affiliate marketing efforts.
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