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subject: Advertising: Extremely Effective Pay Per Click Avertising [print this page]

Advertising your services or products on the Internet is

both extremely effective and extremely competitive. There

are several ways to go about attracting traffic to your

website; Pay-Per-Click is one of the options you can choose

from, along with developing an SEO, or search engine

optimization campaign. Both pay-per-click and SEO are

targeted to get your website placed as close to the top of

search engine results as possible. One of the differences

is that it takes minutes to set up a pay-per-click campaign

versus months for a good SEO campaign.

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Pay-Per-Click is a simple type of paid advertising that

most search engines, including some of the largest ones,

now offer. It requires a bid for a "per-click" basis, which

translates to your company paying the bid amount every time

the search engine directs a visitor to your site. There is

the added bonus that when a per-click site sends your

website traffic, your site often appears in the results of

other prevalent search engines.

As with all marketing campaigns, there are advantages and

disadvantages. If you understand the process and monitor

your pay-per-click campaign frequently, it can be very

effective. One of the greatest advantages is that you never

have to tweak your web pages to change your position in

search engine results, as you must do in a typical SEO

campaign. What you do have to do in a pay-per-click

campaign is pay a fee.

Another advantage is the simplicity of the pay-per-click

process. You just bid and you're up and running. It doesn't

demand any specific technical knowledge, though the more

you know about search engines and keywords, the easier -

and more effective - the process will be.

The downside is that pay-per-click is essentially a bidding

war. A higher bid than yours will lower your position on

search engine results. This means that you will have to

raise your bid to regain your position - which can

obviously become quite expensive, especially if you are

bidding on a popular keyword.

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In order to determine if pay-per-click is a cost effective

form of marketing for your business, you must do some

computing to figure out how much each visitor to your site

is worth. You can compute this value by dividing the profit

you make on your website over a given period of time by the

total number of visitors for that same time period. For

example, if your site made $5,000 in profits and there were

2,5000 hits, each visitor would be theoretically worth 50

cents. The basic formula is profits divided by visitors.

Advertising: Extremely Effective Pay Per Click Avertising

By: Justin Brown

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