subject: Information Marketing - Improve Your Website to Boost Your Earnings - Part 2 [print this page] 1. Readability. Help your visitors easily read the content of your website by making your text stand out. They must be surrounded with white spaces. Your font should be big enough for online users to see. The ideal text color is black. However, you can use white as long as you're using black background.
2. Page structure. You need to make sure that each page within your website is organized. They must contain just enough information that your visitors can digest in one sitting. Your title page should be slightly bigger compare to your content page. Your content must be divided into several paragraphs and bullet lists. They must also contain subheadings that can help your visitors in easily scanning your content.
3. Make it easy to navigate. List down all the most important pages within your site and create links on your homepage. This is to help your visitors easily locate the page that they're most interested in.
4. Testimonials and privacy statement. Credibility can be everything in the world of internet marketing so take this very seriously. Find ways on how to put your prospects at ease when they're thinking about doing business with you. Give them an assurance that you're not going to share their contact information with third party and that there's no way that your website will be accessed by unauthorized third party. It will also help if you use testimonials of your previous customers.
Now Pay Close Attention --
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