subject: Subliminal Persuasion--persuasion Secrets With Controversy [print this page] Subliminal persuasion is somewhat a controversial subject even among the most competent hypnotists. Some hypnotists argue subliminal persuasion can not be efficient because the messages of subliminal persuasion are not clearly heard or seen. However, other hypnotist dispute that on some level, subliminal persuasion is seen and heard by the unconscious mind, even if a person is not consciously informed of the subliminal messages.
It would seem subliminal persuasion does have an huge impact upon the behavior of people. If subliminal persuasion didn't work, then marketing companies would not invest billions of dollars every year on billboard publicity. This is appealing because when people are driving, they usually do not have the ability to take their eyes off the road so that they can process the messages that are on the billboards. We could even go a step further and ask: Why would a marketing company put advertising on busy freeways when the marketing companies know drivers cannot take their eyes off the road to study them?
Nevertheless, subliminal persuasion continues to rake in billions of dollars every year. Many scientific test have revealed that subliminal persuasion does work, it is for this reason politicians utilize the persuasion secrets of billboards whilst they are campaigning for an election. Time after time, billboards are placed alongside our city streets with pictures of politicians plastered on them. It cost a lot of money to use billboard advertising, and since this has been a popular marketing and advertising tool for decades, there must be some power in these persuasion secrets, whether or not the covert persuasion professionals can explain why.
There is also another fascinating report proving subliminal persuasion does work that was carried out by a department store. The department store used a subliminal persuasion audio that continued to repeat, "Stealing is bad. I will not steal", and the percentage of theft dropped over 35%. No one could actually hear the messages, yet their unconscious did process the subliminal messages to the extent that the subliminal messages altered their behavior. The persuasion secrets of subliminal persuasion will most likely always be subject to debate, as oftentimes the results of subliminal persuasion studies are subject to debate causing the results of these scientific studies to continually be under the umbrella of suspicion.
This we know for sure: Subliminal persuasion would not be a billion dollar industry unless it was effective.
