subject: Understanding the 4 Different Internet Network Marketing Prospect Personality Types [print this page] There are four different prospect personality types that you will encounter online. Actually, these personality types can be encountered offline as well. It is important that you understand the different personality types. As you begin to develop content for your online attraction marketing system, you will develop content that attracts all four personality types.
The first personality type is the money motivated personality.
These are the people who are attracted to network marketing because of the money that can be made. These aren't thepeople that fill out the home business surveys that want to make $500 a month. These are the people that select whatever the biggest number option is on the survey!
The second personality type is the fun motivated personality.
These are the people who are attracted to network marketing because of the social aspects and how much fun the business model is. These prospects love the company sponsored trips, the conventions, the parties and the high energy meetings. They will stick around even if they aren't making any money as long as it is fun.
The third personality type is the fact motivated personality.
These are the analytical thinkers. To attract these type of prospects into your network marketing opportunity you need to make sure you have as much factual data as possible. If your product has any type of scientific trials, these are the prospects that will read them word for word. If your opportunity is with a publically traded company, these are the prospects that read the annual report.
The fourth personality type is the cause driven personality.
These are the people that are attracted to the cause behind the opportunity. They love to help people make more money, lose weight, get energy, etc. If your product or service is cause driven and it rights a wrong or addresses a major problem, these people will flock to your opportunity in droves.
Understanding the Four Different Network Marketing Personality Types
It is critical that you understand the four different personality types. By understanding these types, you will also understand how to craft content and develop marketing that reaches and appeals to each different type. If you don't understand this, your content will try to speak to everybody and it will fail in its effectiveness as a result.
For example, if you are trying to attract a money motivated prospect, you want to develop content that talks about the income opportunity. Talk about the types of incomes being enjoyed by some of the top distributors in your network marketing company. Talk about some of the dream lifestyles being lived by individuals in your company. Make sure this prospect gets his or her hand on the compensation plan!
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