subject: Writing Short E-books For Profit And For Increasing The Size Of Your List [print this page] Do you want something that will increase your earnings overnight? Consider using special reports to add revenue and build a business contact list for future use.
Mini-Ebooks or Special Reports?
Special reports are highly targeted ebooks. The reports are anywhere from a few to 30 or so pages in length. These reports are easy to use as long as you have the know-how and familiarity with the topic. It doesn't take much to create a report like this. Special reports are often short tutorials. Usually, they provide step-by-step guides on how something works.
Promoting Your Special Report
There are options for marketing your special reports. You can use it to bribe the potential lead into signing up for your email list.
One way to use it is to create a five part course with the special report as the first part. It is your hook. If a prospect wants the material inside the free short report, he has no choice but to join your list to get access to that information. Observe how the companies give away free reports to anyone who signs up. That's how it works.
Making Money
All of your special reports don't have to go towards list building. A sales page designed especially to market the report can be set up. Usually, the price for short reports is just 10 dollars or lower, but if the information is really valuable, you can increase the price. Special reports may also be used to supplement a main ebook that you're selling.
Exclusive Access to Information
Insider secrets are a great topic for your special reports. People will pay the money for any information that gives them an edge over their competitors. You can use this information as a subject of your special reports.
Affiliate Management Tools
As your business grows, creating an affiliate program becomes a necessity. Anyone can be your affiliate, and you can even give your customers a chance to share the profits with you. Special reports can be used as a reward for performance as an affiliate.
As you can see, there are a number of ways to use special reports. They can be used as bonuses or freebies, you just have to think of more ways to use special reports.
