subject: Advertising on Mobile Phones - The Next Internet Marketing Craze? [print this page] When you have a product to sell, it can be hard bringing in new customers.Trying to get your product noticed can be tough. Advertising your product used to be as simple as putting an ad in the weekly newspaper or by having a commercial ad on tv. However, it's just not that easy anymore. Peoples lives are busier than ever before which drastically effects the way people see and hear about new products. For example, in 1970, 77.6% of the adult population read the weekday newspapers. And by 1998 that percentage had dropped to 58.6%. When you think about those numbers you wonder, how much that has lowered sales for people advertising in newspapers. It's enough to make you want to find a new way to advertise. In recent months the Newspaper Association of America (NNA) reported on average, the weekday circulation of newspapers fell 2.5% in a six month time frame ending March 31, compared to the same time period last year. Newspapers are not the only source of advertising that has depleted sales. Tv commercials have too. With millions of Americans having TV's in their homes, one would think that commercials would be the best way to advertise, that's not the case. Buying commercials for TV advertising is expensive and may not be worth the money. With people always on the go, it's now very popular to record TV shows and watch them on your own time. But with the option to record shows, came the option to fast forward through commercials, which is not good for advertising. Therefore, busy lives have led to ads not being seen.
In conclusion, when trying to promote your product you must think of a way to do that by advertising to people while they are away from their homes and a way that is convenient and not time consuming. With over 250 million Americans subscribed to mobile phones and the fact that mobile phones go everywhere the potential customers go, it seems perfect to advertise through customers mobile phones. With this busy lifestyle people are carrying their mobile phones everywhere. With many people refusing to leave home without their phones. No matter what age group you are trying to reach. Mobile phones are becoming so advanced. with picture perfect screens and voice recognition. Imagine the possibilities when you're trying to increase traffic to your product. If this seems as good as it sounds, it is. For anyone looking for ways to increase traffic to their product; Could advertising on mobile phones be the answer?
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