subject: How Great Leaders Inspire Action and Loyalty [print this page] Sometimes you may wonder why certain leaders' regardless if it is about business; politics, civic, etc seem to excel exponentially in their chosen field above all others. You may also wonder why you are not excelling in your chosen field as a leader, while others seem to propel themselves into the outer stratospheres of achievement and accomplishment in your field. Why do these great leaders inspire action and behavior and you don't to have that "X" factor? After reading this article you may realize how to have that "X" factor that may be eluding you and take the necessary steps to take your place among the great leaders in your chosen field of endeavor. The ideas in this article are not my original ideas; they are the ideas of Simon Sinek, a world renowned author and speaker. I am merely serving as a conduit and advocate of his great teachings, and want to pass them on to you in the event you don't know about him. His teachings and philosophy have benefited me greatly and they may also have a positive and beneficial effect on you as well.
Forget all about the "How" and the "What" for now. Toss aside your would-be results. Concentrate and focus like a laser beam on your "Why". Your "Why" is your purpose, your inner core beliefs, and it is a driven passion of yours. Don't focus on a particular product or service. People don't buy into what you do; they buy into why you do it. People don't buy into your "unique selling proposition" that does not mean a hill of beans to them. People buy into why you do what you do.
You should have one top priority in your business or cause, which trumps any other business goals that you have. The number one goal should be not to do business with people that want your product or service, but rather do business with people who believe what you believe. It creates loyalty and trust. If you talk about what you believe (your "Why") you will naturally attract people who believe what you believe. What you do exemplifies what you believe. If you don't really know why you do what you do, how will you get people to be loyal and be a part of what you do?
In summary I suggest you read this article over and over again to comprehend the enormity of its message. It is not what you do; it is why you do it, which will attract liked minded people, which will nurture loyalty, trust, and inspire action. I strongly suggest you Google Simon Sinek and view some of his videos. I have given you a brief synopsis of Simon's ideology. You may also want to read his book titled "Start With Why". Remember if you want to inspire action, begin with your "Why".
