subject: Why content needs a strategy [print this page] When you perform search engine optimisation on your site, you're likely to come across the recommendation that you provide regular fresh content. It's a good idea. Fresh content shows the search engines that your site is up to date, and can give your pages a bit more weight in the rankings. Fresh content is a must for most SEO campaigns, but it is only valuable when it comes with a content strategy.
For most site owners, an SEO content schedule means producing a crazy number of pages, compared to their old schedule. Site owners who were comfortable updating their site every three months have found themselves expected to produce 60 fresh pages within that time. This is a significant change, particularly for a site without a resident professional writer on board.
An SEO content strategy is absolutely vital in these circumstances. Without having made a strategy from your content schedule, you're in danger of posting content 'willy nilly', with no thought for your overall business strategy. A content strategy allows you to plot your content according to your business goals. You can talk to our consultants at SEO Consult Australia about content planning.
The content of your site has such a big effect on your online presence that it is a good idea to plot it out for several months in advance. Consider your long-term goals. Are you aiming to increase your standing as an authority in your industry? Which audiences are you trying to attract?
Many businesses leave their content planning to either their search engine optimisation consultant or whichever writers they happen to hire. A good content strategy is too important to leave to chance. Your SEO content strategy needs to be thought out as part of your general optimisation work, and your long-term optimisation and marketing plans taken into account in the strategy.
