subject: Internet Marketing - What NOT to Do [print this page] There is a ton of material out there, nay, ten tons of material, about the things you should do to promote your online business. Of course, it is crucial that you do the right things to organize, launch, promote and advance your business. Somewhat strangely, less time and ink are spent on helping online entrepreneurs understand the things they should NOT do, knowledge of which is equally as important. Here is a short starter list. Unfortunately, a lot of the rest of it we learn from experience.
DON'T abuse SEO and SEM practices. Stay away from borderline or outright abusive practices. Practices like hidden links, keyword stuffing and mirror sites are not appreciated. Being banned from a search engine happens and can be a killer for your online presence.
DON'T do business with a PPC provider until you understand exactly what you are getting. Be wary of providers who syndicate their ads to affiliate advertisers who then drive heavy and irrelevant traffic to your ad with no hope of conversions.
DON'T do business on a pay-for-inclusion basis until you understand exactly what the portal or club you are paying for provides and how inclusion will benefit your business.
DON'T be a victim of perfection paralysis. It doesn't have to be perfect- only good enough to get started and you'll perfect it as you go. Be cautious, smart and as careful as you can. But you have to shove off at some point and get started.
DON'T give up. Keep learning. Keep improving. Stay focused on ways to make your business better.
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