subject: Current Marketing Trends - The Top 5 Trends That Are Hot Right Now [print this page] Marketing trends are always changing so in order to have a successful and prosperous business, companies need to stop using techniques that were popular 10 years ago and start researching and testing what the current marketing trends are and be smart with which ones to invest in. Just by changing up your marketing plan to be current will boost your sales and maximize traffic flow to your site. In this article I will give you a list of what I believe are the top marketing trends right now!
5 Marketing Trends That Are Hot Right Now:
1. Internet Marketing: The first on my list of current marketing trends is internet marketing which is pretty obvious because people use the internet for almost everything these days. I was about 18 when I started going online, and I only used it for checking emails. That was only about 12 years ago and computers were a lot slower. Now I do almost everything online from communicating with friends, to online shopping, to internet marketing and it is fast, effective and easily accessible. The internet has exploded over the last 10 years and even though it may be obvious, it is the most used marketing method and will be for a long time in the future.
2. Search Engine Optimization: Getting your posts high up in the search engines is extremely important for a business, and is why I think SEO is one of the most important current marketing trends. The higher your site shows up in the search engines, the more traffic will naturally flow through your site. There is a learning curve to this, but once you know how to use SEO properly, your business will greatly benefit from it.
3. Video Marketing: Using videos to market is one of the hot current marketing trends right now because they are easy to make, you can share tons of information in a short period of time and they can bring lots of traffic to your site. A lot of people would rather watch a creative, funny 1 minute video than read a book or a long article on a subject. You can even send videos through mobile phones and a good video spreads quickly so it is definitely worth looking into.
4. Social Media: There is a bit of a debate about whether social media is one of the current marketing trends that is effective, but in my experience it has proven to be a very successful tool. It is sometimes associated to viral marketing because it creates a "word of mouth" system. It is free to low cost and can attract tons of traffic to your website because sites such as Facebook or twitter are being used by millions.
5. Email Marketing: Another one of the current marketing trends is email marketing because it is a low cost, low risk way to reach a large amount of customers. An example of this is when someone shops online, there is usually an option to have emails sent to you about promotions or upcoming sales. This is an advantage to the costumer because they will know about any upcoming discounts or events, and it also benefits the company by bringing in more sales.
Whenever you are changing your strategy to keep up with the current marketing trends, you want to keep in mind your existing loyal customers who are so valuable to your business, while still targeting new customers. This can be tough, so it can be beneficial to try various new marketing methods to see which ones are effective for that purpose. By updating your marketing plan periodically, you will see results and your business will grow. Be creative, do your research and have fun!
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