subject: Ten Ways To Get Internet Leads [print this page] A surprising number of small businesses and professionals have the misguided notion that if they create a web site that duplicates their business brochure they will magically have new internet leads for their business. Building a lead generating machine takes a little more effort. But it also is not rocket science.
If you want to generate internet leads that will increase your business, you need a lead generation plan, a website built to convert leads, a little hard work, and a process to move people through a lead conversion funnel.
When people go to the internet, they want information. They will give you contact information and permission to contact them only if you make available quality content in an engaging package. This means that part of your internet leads strategy must include a way to produce and promote consistently to the world relevant information. You must decide what kind of content you can offer and figure out how your potential customers want to receive that information. They you must decide whether to offer it free or put a price tag on it. Last, you need to decide how and where to advertise that information and how you will use it to get permission to contact people again.
Among the activities that will bring new internet leads to your web site are:
- an active presence on a social network
- writing, publishing ad promoting content - articles, reports, white papers, etc.
- optimized press releases
- a customer friendly web site
- high search rankings
- video content (if appropriate)
- properly structured web site.
- email marketing
- Adwords and online advertising
- lead nurturing
Whether you launch a strategy to get internet leads on the basis of your own efforts and by hiring the right people to build your site and produce your content or you decide to buy internet leads from one of the companies that sells lists of targeted leads, you must have the processes in place to convert those leads to prospects and then to customers.
