subject: Network To Sell Lighting Industry, Marketing High Ground Next [print this page] In recent years, with the E-commerce The rapid development in China, many businesses have set up an online shop to provide users with on-line shopping service. In fact, online shopping and offline shopping distinction, in addition to various other shopping platform, people chose to shop online because the Internet to buy goods, than in real life a lot cheaper to buy. Since the same goods, of course, willing to choose the cheapest, especially online shopping is usually not subject to geographical constraints, that does not necessarily need to see real before buying goods or inspection of goods, the online consumer is indeed a good choice . Because of this trading is convenient and fast characteristics, the number of Internet users participate in online shopping is increasing.
Online shopping is becoming the new way people shop, present, personal shopping Sell Reached 132 billion yuan, accounting for 1% of retail sales of social commodities. Consumers purchased through online shopping platform, expanding the product range, variety from mobile phones, computers and other high-end products, but also low-end Clothing , Cosmetics, home appliances, sales expanded rapidly. At present, China has entered the online shopping period of rapid growth.
China has 330 million Internet users over the Internet penetration rate of more than 25%, e-commerce distribution, the development of credit system to pay for online shopping provides a strong guarantee.
The most basic advantages of online shopping is relatively cheap, convenient, save time and energy for shopping. In fact, online shopping, the most important thing is to save money, save time and worry.
The limitations of online shopping As online shopping is not conducted face to face, resulting in the virtual trading strong, and some sites due to lack of integrity, great shopping to the consumer the sense of insecurity, resulting in consumers being taken in the event continue to occur. According to SAIC Management General consumer complaints and reports published in the top ten hot spots, online shopping impressively.
Infinite beauty in the online shopping behind, we can see, the network will deal mainly books, CD, clothing and other items for online shopping items, such products have the following characteristics:
1, in person and feel little effect
2, after-sales service and so do not ask
3, Return unlikely 4, the value is not great
5, not very different product personality
More consumers to buy things, usually only to understand and compare the Internet, related to specific content and questions, the same city to meet the transaction, or to other places to buy, online shopping information is only as a reference.
Sale online shopping issues, how to standardize the market order online transactions, improving after-sales service, to protect the interests of consumers, online shopping has become the key to development constraints, which directly affect China's sustained and healthy development of e-commerce activities.
Network to sell light: the dawn faintly
To enable more people to easily buy these high Energy Saving Lamp With this year's Harbin city residents to purchase such a lamp no longer need to provide ID. Continue through the units and communities to promote energy-saving lamps into the enterprise, into the village, households at the same time, the first of this year, Harbin, an online purchase of way, large users, both urban and rural residents to buy online.
This way appears to be a net purchase, in fact, only network reporting, offline transactions, special sales outlets in order to buy energy-saving lamps, subsidized.
Network To Sell Lighting Industry, Marketing High Ground Next
