subject: Targeted Email Marketing - Integrate Your Email Autoresponder, Product Delivery, Affiliate Program [print this page] Just about everyone building an online presence today knows that, if you are wanting to build a customer base, that you have to have a reliable system for capturing email addresses and communicating with your prospects. What we want to explore in this Article is several ways this Autoresponder system can expand your business.
At a base level, it's important to get your mass email handling system off of your computer. It just can't handle the volume, nor can it get your emails delivered. But let's look at some of the advantages you'll receive once you go to a bulk email software automated system.
More Leveraged Communication. With an Autoresponder, you are establishing a professional communication with your prospects. Your emails actually start to have a consistent look and feel, plus there is the standard opportunity, at the bottom of each email, to opt-out if the content no longer serves your prospect.
These things give you credibility as a business and also open the door for more frequent communication with your prospect and customers.
Integration with your Product Delivery System. Email marketing services can be either stand-alone, like AWeber, or integrated into a more complete system, like 1 Shopping Cart. As you build your business, the importance of doing whatever you can to save steps in your administrative process start to take on increasing significance. That's why, for our money, we believe in the integrated approach.
When your Autoresponder interacts with the other aspects of your business, you will automatically be able to distinguish between a prospect that enters your List and those prospects who upgrade to customer status by buying something. You'll have the capability to remove the customer from the prospect list once they buy. This is invaluable in organizing your communications with your various sublists.
Also, integration means that you can tie a specific product to a certain Autoresponder. This means that, for example, if a person opt-ins to your List, you can deliver your free giveaway from within your integrated Autoresponder. Also, if the product allows for recurring billing, such as in a subscription service, the system will automatically handle that, as well. And, of course, the automation lets you move seamlessly through the cycle of going from your opt-in page to your sales page to your order page...all connected by a specific product.
Implementation of an Affiliate Program. One of the most compelling reasons to integrate your Autoresponder system is as a result of its ability to automate your Affiliate (referral commission) via affiliate program software. The simple fact is that if you can get others outside of your organization to promote your products, your sales will increase as a result of the leverage. An integrated Autoresponder system allows you to automatically tie a prospect to a referring party (Affiliate) as they enter your opt-in list. Further, a good system will track the source of subsequent sales and even track affiliate commissions owed.
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