subject: Importance of Email Marketing [print this page] Is email marketing the most preferred choice for online marketing or is it losing its significance as spam kills email marketing as direct mode of communication?? I searched on web and interacted with many users and came to conclusion that email marketing continues to rule the online marketing world because of its own benefits. This mode of direct marketing lets you advertise your business effectively at low cost, no spam mails but only opt-in emails to prospects and customers.
Benefits of direct opt-in email marketing
A well planned effective email advertising campaign can help your business products and services gain visibility. Here are few benefits of email advertising and email marketing campaigns:
The 'low cost' of marketing the business message makes this marketing approach the most preferred choice of directly marketing products and services among small and mid-sized businesses (SMEs). Big companies also find this as the most effective means of spreading business messages.
Thousand of email can be sent at one click thus saves communication time, very less turnaround time.
With this direct marketing procedure you start getting quick response once your email reaches your targeted customers.
Most effective as it increase traffic and sales ultimately.
Maintain a database of emailing lists for further correspondence.
Up sell and cross sell products and services helps to build customers loyalty.
Get feedback from customers on your product and services.
Companies follow the strategy of 'quality category targeting', sending mails to people who have opted-in for receiving emails for particular category (they show interest in particular category of products and services) so response rate from this direct marketing method is high.
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