subject: social networking Bournemouth, web video marketing Bournemouth, web infomercials Bournemouth, viral video marketing [print this page] How To Use Articles To Drive TRAFFIC To Your Website
A website is a shop, exactly the same as a bricks and mortar shop, offline we
call it footfall online we call it traffic, and it's the big one in terms of
success, for your online venture. The most profitable websites have a solid
foundation of massive traffic, and the most profitable products or services
sell because of the 24 hour flow of traffic across their different types of
pages. Shops pay the highest rents and rates for high street locations, and
online enterprises pay for high traffic positions in the search engines,
through the amount of effort, and the high operating costs, required to
protect a top position for a competitive search term. .
There is so much more to getting traffic than just getting up the rankings and
waiting for your visitors to gorge themselves on your every claim. Attaining,
and then maintaining website traffic demands a process of never-ending effort
, and many businesses simply don't have the resources necessary to invest the
time required to build their traffic manually. In the never ending battle to
attract more and better quality traffic, some very clever marketers and
businesses have found excellent methods, one of which is the art of article
writing. Please make sure you take a look at my Website SEO Services, which
includes ideas for articles and web video marketing, in your marketing
campaigns.
Articles are an excellent strategy for some solid reasons - they attract links
from almost all the major online sources, from social bookmarking and
networking websites like Twitter and Facebook, they spread your links around
the internet very quickly and often spawn a multitude of extra backlinks,
which all help your ranking and help drive traffic.
If you are tired of the constant battle to drive traffic to your website, an
article can help to generate many links to your websites, and could be just
the tonic your website needs. The speed at which the search engines gobbles
articles up, it is very hard to ignore them, and they help to establish a
reputation and an expertise that can prove attractive to your audience.
Use these four guidelines to help you crack the code and attract visitors
interested in your site.
1) The title-its the first thing your audience seesmake it strike a cord.
Click-through rates are what it's all about and they are significantly
affected by the headline. Read the headlines on the front of top magazines,
the format is often the same, and the reason is because it works!!! A
magazine lives or dies by its ability to write headlines that capture their
intended audience and create desire to buy the magazine, to read the article
that was advertised by the headline. Online readers don't readthey scan,
mainly because they feel (rightly or wrongly) that there is such a huge
amount of information available on the topic they are researching. This means
they feel they have to go quickly to get a good understanding in a short
amount of time.- top headlines, executive summaries, bullet points and quick
reads,- all easily outscore white papers, reports and heavy going surveys.
Articles should be bright, quick and deliver quickly they are NOT a long form
sales letter.
2) News Of The Day.
Readers are interested in whats new.a quick read on the commute home that
makes them forget their surroundings, is what they are really looking for
.dont forget that, and although the subject matter may quickly die out, if you
are writing about a particular fad or fashion,for a short-term traffic
pumper, they are irresistible. The main sources are Google News, Yahoo, and
other top online news websites for events, fads, trends and interesting items
. A well-timed, well executed article that hits the main points hard, is the
difference between a tidal wave and a stream of traffic to your website. (it
goes without saying that this should be tracked on your website).
3) The explanation article is the way to go for more long term visitors
There is always demand for interesting facts and figures, and if your article
delivers on its promises, it is often an easy win. These types of articles
may not attract instant traffic spikes to your site, but they can be
delivered inside what is called an RSS feed which is a way of re-syndicating
articles around many websites and can result in your article being seen by
millions.
4) An image inside the article, or with wrap around text is almost mandatory
This is obviously NOT a hard and fast rule, the article can in fact be in any
format, but why take chances when there is so much empirical evidence to show
that an image is a sure fire traffic generator? An image with its associated
alt text which is a little code behind the image, if your PC can't display
the image itself, is a further resource for the search engine, which also
helps to drive that vital traffic to your site. A clever, engaging or
humorous image is a must if you want that traffic to your website.
Neil Meadows
Search Engine Optimisation Specialist and Web Video Marketer
Your personal assistant for:
Keyword and Competition Research, website on-page optimisation, off page SEO
and how to get links to your website, to drive your site up the rankings,
also web video marketing-engage your traffic when it gets to your site
call us now on:
Tel +44 (0)7554 122264
neilmeadows@biztekwebvideo.com
social networking Bournemouth, web video marketing Bournemouth, web infomercials Bournemouth, viral video marketing
