subject: Is Automation Killing Internet Marketing? [print this page] Over the past few days, the Warrior Forum has been on display with a real knock down drag out about automation. In particular, automation when it comes to blog commenting. Well, it's been one real heated debate to say the least, with neither side willing to give in. So, this article is going to give this author's view on the subject of automation. I have no doubt that those who support it will find what they are about to read quite infuriating. And that's just the way I intended it.
Let me start off by saying that not all automation is evil. Unfortunately, a lot of it can be used for creating more chaos than the good that could possibly come out of it. In this article, I want to focus primarily on blog commenting software. The concept is simple. You load up the software with your comment and then set it to run posting that comment on a number of blogs, hopefully relevant to the comment being posted.
Those who support this practice say that the blog owner has the ability to accept or reject the comment if they choose, so no harm done. Those who are against the practice, such as myself, say that the blog owner shouldn't have to moderate comments that weren't made by a real person who didn't actually read the blog post. Blogs are made for human beings...not for software.
There you have it. There is my argument and nobody is going to tell me I'm wrong. But there is a bigger issue here than just blog commenting. Again, read the title of this article in case it has escaped you. It asks a simple question. Is automation killing Internet marketing? Sadly, it's hurting it more than it's helping it and here is why.
A lot of the automation has been put into place because of the way Google recognizes authority sites, or, in plain English, the sites that it puts at the top of the SERPs. Their main criteria seems to be two things. How many links people have pointing to your site and the content of the site itself. Sadly, the latter seems to be less important than the former. And thus, the backlinking wars were created.
But getting backlinks is a time consuming process. So, some genius decided to make a way to automate this process. The end result is that a lot of VRE ends up getting littered with crap. If you think I am kidding, ask the blog owners who have to clean out 10,000 worthless comments each day.
One day, Google is going to realize that their criteria for ranking sites is terribly flawed and will go to what it should really be...the content that's on the site and how relevant it is to the problem it's trying to solve.
Unti
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