subject: Olympic Golden Opportunity To Bring Vitality For Sports Event [print this page]
In various types of exhibition, sports event are not that eye-catching. In fact, both internationally or in China, sports exhibition in the exhibition industry occupies a position can not be ignored. Born in Munich in 1970 the International Sporting Goods Fair (ISPO) is the world's largest sporting goods show, after 30 years of development, ISPO has grown into the world top ten Trading One fair, the exhibition covers all the important parts of sports goods market. Now, for the sporting goods manufacturer, Dealers , Designers, media and sporting goods consumers, ISPO has become the most important trade exhibition and exchange platform. In China, founded in the early 90s of last century China International Sporting Goods Show only 10 years of development time, it has become one of the three similar exhibition by world and domestic sporting goods companies with the industry's attention. A few years ago, by the State Council Development Research Center, Chinese Academy of Social Sciences, Business Department of International Economic Research Institute and other units of the specialized exhibition Evaluation Group completed a report, the China International Sporting Goods Show has entered the ranks of the domestic exhibition industry leader, ranked Machine tool Exhibition Print Development, communication development, motor Auto Show After the fifth.
The cornerstone of the sports industry development has
Sports Exhibition Development and the development of sports industry is inseparable. China Sports Daily, a retired veteran journalist recalled that in the China International Sporting Goods Show held the beginning when no one looked down on this little show. Fair in Xi'an, the first organized body, very little media attention. Over the past 10 years, China's sports industry, the rapid pace of development has become the world's sporting goods manufacturing country " Made in China "Has occupied 65% of world market share; consumption, according to the Eurasian Consulting (EAC) of the estimates, in 2001 China's sporting goods and sports fashion market value of about 25.9 billion U.S. dollars, with 16.4 billion in 1999, an increase of 57.9%. EAC is expected in 2006, sporting goods and sports fashion market value in China than in 2001 grew by 94.2% to reach 50 billion U.S. dollars. Along with this alarming figure, body expo also will grow for the exhibition industry giant.
Let's look at the international situation. Munich International Sporting Goods Show in the development of sports industry with the development of the German basic synchronization. According to German researchers introduced the sports industry, sports industry in Germany in 1970 and 1980 developed between the sports industry's annual output value of 27 billion euros. 5 million people are engaged in recreational sports industry. United States International Sporting Goods Show in popularity, display size and influence and so on par with the Munich International Sporting Goods Show, the world famous sporting goods industry is one of international trade fairs. The U.S. sports industry is a long history of the last century after 60 years, embarked on a fast track of development, turnover from 1970 to 1994 increased by nearly 24 years, 3 times. Value of the sports industry in 1999 accounted for GDP2.4%, 2002 is the year it created a 213 billion U.S. dollars of total income, total income is twice the automobile industry to develop at an alarming rate. With the strong foundation created by the sports industry, the development of the two Fairs is a natural thing.
2008 years of golden opportunity
Undeniable, 2008 Olympics Will be held in Beijing, to bring the drive sports a very significant event.
To sporting goods industry as an example, the industry is labor-intensive industries, the rapid development in the sports industry background, development speed is quite fast. However, the characteristics of China sporting goods industry, even some well-known Brand , Also has its own brand, while the world famous brand OEM in the market, while facing the world famous brand Competition And small business price competition, the living environment is not ideal. Their brands through the exhibition Zhang Yang, expanding influence, and then receive the 2008 Olympic Games "admission ticket" is buried in the hearts of many of the largest domestic sports equipment business dream, the dream and build brand, market Sell Linked, but also sporting goods industry in developing markets in the hands of the powerful weapon. But to realize this dream is not easy.
Olympic business opportunities, of course not limited to sports equipment, sports venue construction has become an important element of the exhibition. With the 2008 Olympic Games approaching, the new Olympic venue construction is accelerating, the work of reconstruction and extension venues are fully implemented in 2006; national sports facilities market is in a rising stage, have all contributed to the construction of venues for nearly two years category Convention and Exhibition Forum is becoming popular. Exhibition covers such general aspects of the construction of sports facilities, from the stadium feasibility study, design, construction, pavement to Operation Management of sports facilities reflect the integration of services and related industries display the latest technologies, techniques, materials and other important information for businesses to provide a thorough, clearly grasp the pulse of the market opportunity for buyers to provide an economic, convenient to seek avenues of cooperation. Through the exhibition and forum, some successful cases of venue operations also demonstrated in front of the industry, drawing on international mature business model and philosophy for the management of Sports Facilities operations also provided inspiration. And most of these show a government department in charge of the support and participation of the main parties for the construction of venues set up a practical platform, so that supply and demand sides of face to face communication and communication and negotiation and cooperation, but also that such exhibition will attract exhibitors business reasons.
Sports Expo exhibitors are very positive about
It is because of the bright future of the sports event, many places in such event Table Xianchu interest. "We are trying a similar large-scale exhibition exhibition through the use of Olympic opportunities , Becoming the nation's leading sports exhibition cities. "This is the Beijing Sports Bureau of the head to express ambition. However, despite enormous business opportunities to attract the Olympic Games, he freely admits, Beijing Exhibition Center to become sports city, has to face competition in other major cities. This episode also shows a "Sports Convention and Exhibition Center City" is increasingly becoming a temptation.
The official said that China International Sporting Goods was held in Beijing in 2001, had two characteristics, namely, the first time in Beijing, "China Sporting Goods Show" into the "China International Sporting Goods Expo
Olympic Golden Opportunity To Bring Vitality For Sports Event
