subject: Using Autoresponder To Generate Leads [print this page] An Autoresponder is one important marketing tool you cannot dispense with in online business. As the saying, "the money is in the list". How to generate this list? The Autoresponder comes into play with the opt-in feature. The opt-in is usually incorporated into your squeeze page or blog. Visitors to your site will have to subscribe to the opt-in with their names and email addresses to gain more valuable information.
To entice visitors leave their names and email addresses onto the opt-in list, they will be rewarded with freebies. This could be in the form of eBooks, articles, free report, free access to membership sites or anything of value. The object is to get visitors to sign up to receive the freebie and to agree to receive future emails from you. When the visitors sign up, they get the freebies and you get their names and emails addresses and permission to email them in the future.
The freebie that you give away should also be used to promote your product or services. Once the visitors opt-in, their names and email addresses form part of your list, which you can send follow up emails to promote your other products or to send them tips and advices to continue build the relationship. Follow up emails should be as informative and valuable to generate interest, so as not to let the subscribers dropping off your Autoresponder mailing list.
The Autoresponders can be set to auto-pilot to relieve you of the hassle to write to each opt-in. It can be programmed to sent out thank you page and succeeding emails at regular intervals to follow up with the subscribers. Each email can be at its own merit to promote different products or attach with affiliate links to other related products. Each email sent out is an opportunity to generate revenue. Without the Autoresponder, success in online business would be less significant.
