subject: Quick and Dirty Marketing Checklist [print this page] Think about the following checklist and how your business is situated. There are 15 different areas of your marketing you can improve here - take one to start with and you will see a big difference in how people respond to your offers.
Are you running a headline in all of your marketing?
Is it targeted specifically at your target customers?
Is your biggest benefit in the headline (or sub and pre-heads)?
Do you talk about their needs - and forget your own company's accomplishments?
Are you specific in your claims? None of the "best in the world" type of claims - no one believes them anyhow.
Does your marketing material answer the question - "would this help our field sales people close the deal, or pre-qualify the prospects?
Is every piece of your marketing containing some form of measurement device?
Does your marketing and advertising materials explain what it is you want them to do?
Does it ask them to take action by phone, mail, email, web form, or fax?
Does it answer all the questions your typical prospects ask your sales people?
Can you specifically tell me who your ideal client is (age, sex, income, demographics)?
Is the most common word in all your marketing "You"? If not - get rid of all the "I", "We", "Us" etc - they do not care about you! All they care about is what you can do for them.
Do you have testimonials in everything that your prospects and customers see?
Do you follow up with your prospects and clients at least once a month? Remember that there are totally different messages you want to send to your prospects and to your existing clients.
Do you apply any form of psychology in your marketing? Making sure you address the most common psychological reasons that people buy (sex, money, greed, health, envy etc.)
Does your marketing tell a story?
Remember, one at a time is all that's required. Pick one and start putting it into action in your business.
One step at a time is all that is needed. Guaranteed.
To your success,
Troy White
Troy White is a top marketing coach, consultant & direct response copywriter based in Calgary, Canada. He has a powerful approach to growing small businesses and entrepreneurial run ventures on a budget. His FREE Cash Flow Surges newsletter shares tons of g
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