subject: A Plastic Poncho is a Smart Marketing Tool [print this page] A plastic poncho is a standard marketing tool by smart companies that are interested in promoting their brand at outdoor events. With the option to either sell or give the ponchos away, having them at an outdoor event can help ensure that you have customers visiting your booth no matter what the weather may be like. However, there are a lot of things that you need to keep in mind if you are planning on ordering ponchos as a part of your marketing campaign. From the type of poncho to the colour, every aspect of your order should be addressed in a systematic fashion.
First, it is important that you set a budget for your plastic poncho order. If you are planning on selling the ponchos, you can typically afford to buy more of them, as you will be intending on profiting from the sale of the ponchos. However, if you are intending on giving the ponchos away, you will need to determine how much the branding efforts are worth for your company. In the short term, branding efforts may not bring a direct profit. However, the more people who are aware of your goods or services, the higher your general customer base will be. In the case of cheap, one use ponchos, many customers will come to your boot just to protect themselves from the rain. If you're giving them away, you have an excellent opportunity to sell to potential new clients. If you choose to include card inserts with your ponchos, you can also use this as a venue for repeat customers.
Once you have determined how much you are willing to spend on your plastic poncho order, you need to select the customizations for your ponchos. The customizations can dramatically change how much you pay for each individual poncho. Printing directly onto the poncho is the most expensive form of customization. Card inserts with custom printing is the cheapest. If you have a large budget, you can choose to combine both forms of customizations. In many cases, if you order a lot of ponchos, it is possible to take advantage of bulk pricing. It typically takes several thousand ponchos to fall into the best bulk pricing bracket. When you are determining which customizations that you want, it is important that you take the time to pick a logo design that identifies your company easily in addition to looking good. When you are selecting your logo design, you should use as few colours as possible. Many companies will charge extra fees for addition colours or colours that are not in their standard palate.
Finally, you should consider the style of colour of your plastic poncho. This is often considered the least important aspect of the order, as most customers will take any poncho of any colour so long as it keeps them dry. If you are uncertain of what type of ponchos to offer, clear ponchos are the standard choice. If you choose coloured ponchos, pick colours that are typically liked by your target audience. This will ensure that acquire the ideal ponchos for your branding efforts.
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