subject: Vein Clinic Marketing - How to Grow Your Practice Through Patient Follow Up and Tracking! [print this page] Follow up and tracking the results of advertising is absolutely necessary to ensure that your marketing dollars are being distributed in the most effective manner. This involves several key components:
Office staff training and responsibility
Effective tracking forms
Regular review of the data collected
Office Staff Training:
Your office staff must be trained to ask each and every patient who walks in the door how they heard about you. We know how important it is for your staff to be pleasant and upbeat as they greet your patients; when prospective patients call, they are evaluating your practice. How they are treated on the phone will help them decide whether to make an appointment, or to go to another provider.
In addition to these basic telephone skills, your staff will need to develop a business attitude that makes them want to make your business run more efficiently and profitably.
Your marketing and advertising investment might be significant portion of your monthly expense budget, and like any good business person you want to make sure that investment is working hard for you.
In order to make this an effective process, you must develop tracking and follow up forms that collect the data you need in an easy to interpret format.
Effective Tracking Forms:
Tracking forms should be completed on a regular basis; I recommend a minimum of every four weeks. (Please contact us for information on our FREE tracking forms). The information you collect should include the following:
How did the patient hear about you?
Television? Which station and program?
Radio? Which station?
Newspaper? Which one? What Day?
Referral? From Whom? From another physician?
Tracking response to a patient out reach event:
How many patients attended?
How many scheduled follow up appointments?
How many procedures are scheduled to be performed?
Regular review of the data collected:
Now that you have collected this data, you will want to review it to determine how well your marketing dollars are working for you. If something is not bringing in patients then drop it from your marketing menu; simply put "do more of what works"!
VeinMed, LLC is a leader in vein clinic marketing and business development; serving clients in a multi state area. We specialize in helping vein clinics grow through new patient acquisition, utilizin
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