subject: Rip: Article Marketing [print this page] At least that is what some people are telling you out there. Fact is that article marketing is still one of the top ways to get free targeted traffic online. But, you must understand it and do it properly. This article is to give you some ideas about what you may be doing wrong or what you may want to start doing. Also, I will give you some tools to make life a little easier.
Article marketing is still the best way to have content posted online that you create once and it continues to work for ever. Done properly it can produce highly targeted traffic to your site and will deliver some of the best leads. Articles will pre-qualify and pre-sell prospects for you because generally if someone is engaged enough to read the whole article they are interested in what you have to offer.
Things to understand: Consistency is critical. Make sure to create a plan of action to follow daily. You should be writing up to 5 articles daily or at least get one per day. If you use your time efficiently you should be able to keep your writing to around 20 minutes daily. There are external sources you can use such as Elance.com or Odesk.com which allow you to contract some of the work inexpensively. It is important to make sure that the article distribution software you use is submitting to the most trafficked directories.
I bet you didn't know that 80% of the article traffic comes from only 30% of the directories! If your article submission tools is sending your content to directories that get no traffic what's the point when trying to get traffic? Take a look at Articlesubmitterauto.com for an inexpensive, simple, and effective tool works. It uses the Word Press format and submits to all the top trafficked sites!
Onlywire.com is a phenomenal tool to post your article URL to and then have it blasted out to all the top social bookmarking sites. This is so effective because you instantly get traffic to your content while you wait on the article directories to approve your submission. Very simple to install on your blog, Olnlywire.com is super powerful especially with the growth of social bookmarking.
Are you submitting your article URLs to website directories? If not you should start. A simple, FREE tool to do this is Submitexpress.com which will send your article URL instantly to website directories... traffic, backlinks, and search engine exposure all for free!
Here is a favorite technique... have you been spying on your competition? Key word research is "key"! Take a look at some of the top articles in the keywords you are targeting and check out what keywords they used to rank for. Right click on the article and open the "source code" at the top of all that code is the keywords listed. Use this and you will find what keywords are being used in any niche.
Well what abut spinning your articles to avoid duplicate content. That is up to you and there is equal support for each side. Depends on how much time you want to spend but I know some serious article marketers that don't do it and they get insane results. This debate may go on for ever.
To take advantage of the power of article marketing you need to have a strategy that involves consistently creating content. Using certain tools and keeping to some simple guidelines will enable you to get quality leads from targeted traffic long after your efforts
