subject: Creating Opt-in List - Why You Ought To (not) Buy Prospects? [print this page] Building Opt-In Checklist is an essential part of Internet Marketing. Every productive marketer online has a individual checklist of subscribers and is using it to profit online. Creating individual checklist might sound simple - you just buy an autoresponder service, produce a few messages, place subscription form on your website and drive visitors to your subscription form.
Even though these steps are really true and basic, regrettably, building checklist isn't that simple. Someone inexperienced in web promotion will have difficulties in driving visitors necessary for building an opt-in checklist. Visitors can occasionally be a issue even for a more experienced individuals.
Obtaining enough visitors for checklist creating isn't the only problem. Numerous people overlook the importance of keeping constant contact with all members of your list. People tend to be forgetful and should you do not contact them often, they are able to easily forget that they even subscribed for your checklist!
As a result, to solve problem with traffic, many people decide to simply purchase leads. Buying leads can save a lot of time required for checklist creating. They are able to also prevent the second problem by creating enough pre-written messages to keep up with their prospects for a longer time, or they are able to use broadcast option often. The idea of purchasing leads is great and numerous marketers are using this technique, but there's a catch.
One very important reason why prospects shouldn't be bought is because you can in no way be truly sure if you're purchasing a safelist. People willing to profit rapidly can effortlessly market blacklists. They use spam robots to collect as numerous e-mails as they can on the internet, but instead of sending spam, they decide to earn some cash by selling those e-mails. This is even worse because marketer who purchased this checklist will be accused of spam! Although this most likely won't happen since prospects aren't just e-mail addresses but also names and other contact info, it's very possible!
A productive Web marketer knows a true value of responsive leads and will not sell them. He has worked hard in building his list and making a particular relationship with all members of that list. It isn't most likely that he will danger his reputation and trust by promoting a responsive checklist. It is much more likely that you'll get a non responsive list of leads.
On the other hand it is feasible that these prospects are fully conscious of selling and that they agree with it. In that case purchasing leads is ok, but you never truly know...
If you're interested in buying prospects, always use your due diligence whenever you come across some lead selling offer. Make sure you are buying opt-in leads (double opt-ins are even much better) and that all of them are conscious of a new list owner. If you aren't certain of the latter, approach your new prospects carefully and even think about asking them to confirm their subscription again. You are able to lose some leads this way, but it's much better than to risk spam accusations.
