subject: 3 Factors That Determine The Value Of A Website [print this page] Different websites are worth different values - Even if you take 2 different websites in the same niche, talking about the same things, they have different value as well.
There are 3 different factors that determine the value of a single website, and they are:
1. Content
2. Traffic
3. Revenue
So, what part does each of the 3 different factors I have just listed play when it comes to determining the value of your website? Read on to find out more...
1. Content
As you already know, content is king on the Internet. Search Engines love not just content, but unique content.
The search engines usually reward websites that have unique content high up in their search engine listings for key phrases on which the content is about.
Therefore, if you update your website with unique content (which you can either write yourself or outsource it to freelancers - it's your choice) regularly, and that each content that you post are optimized for the key phrases that you want your website to be ranked well for in the search engines, chances are that they will be ranked in the first page for the various key phrases you have targeted.
2. Traffic
I have said this time and time again - Traffic is the heartbeat of your website. Without traffic, your website is deem useless (as nobody knows about your website and your messages can never be gotten across to anyone).
When talking about traffic generation, what you want is targeted traffic - Meaning, you only want people who are interested in the topic which your website is about to visit it (For example, there is no point in getting someone who is not interested in wind surfing to visit your website which you share tips on how to wind surf).
There are 101 ways to drive huge amounts of targeted traffic to your website - Both free, as well as paid. Free traffic generation strategies include article marketing, social bookmarking, social networking, etc., while paid traffic generation strategies include banner advertising, Pay Per Click Search Engine Marketing, etc.
3. Revenue
You have a professional-looking website where you share lots of useful information about a particular niche topic that you have lots of experience/interest in. Your website is ranked well in the search engine listings and you are getting massive amounts of targeted traffic every single month.
However, if you do not have any way in which you can generate money from your website, then you are not going to generate a single cent from it.
There are many ways in which you can monetize your website - The simplest being selling advertising space (where advertisers can pay you whenever someone clicks on the ads, or they can pay you for every thousand impressions - Meaning they will pay you a sum of money whenever their ads gets displayed on your website for every one thousandth time).
Another way you can monetize your website is to start promoting products/services related to the topic which your website is about (and whenever your visitors click on the links to purchase those products/services, you generate a certain amount of commissions).
