subject: How to Utilize Facebook Marketing As a Part of Your Overall Strategy [print this page] Marketing on the net is as easy as pie these days. So if you want to have a good promotion plan, you should know how to utilize Facebook as a part of your operation. Facebook is a place without social boundaries and you, as a marketer who aspires to do an effective advertising plan, must utilize it at all cost.
So just how do you use Facebook as a marketing edge? There are a number of steps you have to follow:
1. First, your profile must be a blow off. Nobody wants a boring person to sell or even advertise their products. Create an eye-candy profile that would at least get you 300 people, not unless you already have that many. Make it a public account that everyone can see or, if you are uncomfortable with this, make a separate account for the business you will market. Remember, DON'T LIE about your product. You'll get to expose your business to your network so anything you post should be legitimate.
2. Here is where it gets interesting. In order to understand how to utilize Facebook as a part of your overall internet campaign, the next step that you should take into consideration is how your potential customers are going to view your profile. Your can either make your profile the home base or make a group that introduces the merchandise. After which, be creative! It is suggested that you make an introduction video, upload it then tag as many friends as you could. Tag them so they feel that they have a more personal relationship with your merchandise. Post notes and messages on their walls. Don't overdo it though, as they might get annoyed and the plan will backfire.
3. From this point on, give the profile or group a distinguishable character. Make it as if you are making a brand yourself - invite all your friends and close network relationships in the account. In everything you do or post in the site, tag most (not all) people in an activity and another in other activity - this way, they can even have a sense of distinction among them as customers. You should state though, when you are asked, that there is no particular distinction among them unless you are also promoting some kind of privilege along with the merchandise.
4. Do events. There is nothing more personal for a customer in your campaign than inviting them to events. Whenever possible, gather the people you have in your account to celebrations that involve your merchandise like your grand opening or store/branch opening. From anniversaries to just weekend parties - invite them and they'll patronize your product.
5. Align yourself with partners. A great way to increase your network is through listing other business partners in your Facebook account. Send them e-mails or some sort of weekend notes to keep them updated on what's up in your business. Purchase ads on Facebook while you're at it to increase your exposure.
That's how to utilize Facebook as a part of your overall internet campaign. Remember this: your marketing campaign is only limited by your imagination and will power. Facebook is a networking site with so many applications and it's your job to figure out the tricks of the trade.
Now Pay Close Attention --
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