subject: Seo Strategy Surviving Mayday & Caffeine Part 1 [print this page] If you want to grow in the field of search engine marketing, then you have to know about the new algorithms in the market so that you can work with advanced features. You should be aware of the new features and tools launched by Google like Google Caffeine and Mayday which were launched last month. If you want to get the desired results from your SEO operations, then you have to understand the new things introduced by Google. For your B2B website, this algorithm change might lead to poor rankings and traffic; however you can seek some practical advice so that your search engine optimization does not suffer. As an SEO marketer you must be wondering that how these changes will affect your website and for that you need to have proper guidance. You must have heard about Google Caffeine and Mayday updates but now you need to deal with certain loss caused due to this change.
Firstly you need to understand that getting hassled is no solution, therefore dont panic. As a smart search engine optimization expert, you should learn more about these updates in detail and then you can take some actions for your B2B marketing. If your website is affected by these changes, then you must take some corrective measures which will help you come back to your original SEO track. If you have worked with the latest update called Mayday, then you might have come across certain changes in your website including drop in rankings and poor traffic. When your rankings drop, your search engine marketing also fails and you do not get the desired SEO results. With this algorithm change, you have to focus more on long-tail keywords and the page speed.
You have to keep in mind that how to correct the problems your website is facing due to Google Caffeine and Mayday. In your search engine marketing plan, you need to include certain corrective measures so that your website does not suffer. You must have noticed that most of the B2B marketers use long tail keywords which leads to higher conversion and this further strengthen your search engine optimization plan. So, if your website is affected by the change in algorithm, then you can try out different things. If you have experience drop in rankings, then you can add more content to your website and if it is not possible then you can update the existing content. For your effective SEO, you must ensure that your content, META descriptions, page titles, anchor text, links, images, blogs and video contains long-tail keywords.
